4 P’s to Profitable Performance:

• Position
• Persuade
• Promote
• Prosper

Position
1. Baseline your Business
2. Become the Expert - Authority and Credibility
   a. News outlets
   b. Press Releases
   c. Amazon Best Seller
3. Target Your Market
   a. WHO is your ideal target
   b. WHAT is their major pain
   c. WHY should they choose you
   d. Lead magnet and solution

Persuade
1. Lead Capture
   a. Lead Magnet
   b. Landing Page
   c. Compelling offer
2. Lead Conversion
   a. Opt In
   b. Follow Up
   c. Sales Funnels
3. Lead Nurture

Promote
1. Online
   a. Website
   b. PPC
   c. Email
   d. Social Media
   e. FB Ads
   f. Webinar
2. Offline
   a. Direct Mail
   b. Presentation/Speaking
   c. Ads
   d. Events & Exhibitions
3. Partner
   a. JV
   b. Referrers/CoI

Prosper
1. Optimise Customer Value
   a. Average $ Sale
   b. Frequency of Purchase
   c. Increase each spend – upsell/package
   d. Lifetime value
      i. Customer service
      ii. Appreciations
      iii. Newsletter
2. Reactivate
3. Referral programs
4. Overhead