(Newswire.net — May 11, 2019) — What is the first instinct you want people to have when entering your establishment? The confidence to approach one of your professionally dressed employees anything about your products. You want great feedback about the look of your stores and the faces who represent you. Creating the right look for your business is more than pairing up a great color scheme and a catchy logo. It is your hard work and reputation out there, beckoning customers to love what you offer and trust your employees. Here are five benefits of employee uniforms for your business.
Pride and trust
The corporate uniform you and your employees wear is first and foremost a visual extension of your brand. Years of dedication, marketing strategies, countless hours, and sacrifices were invested into your company and now you have a team of people wearing the name you created on their shirt. When people love their job, it isn’t just your own pride that shines through but theirs as well. Branding that is eye-catching may reel people in, but then after successful sales kick in, it can become the go-to product people love. Trust in a product lets your client base spread the word about how great it works. Loyalty matters with customers and employees. Knowing someone who works for your company believes in what they are selling can go a long way.
Low cost and free advertising
Employees who wear your company name outside the workplace become free advertising. By taking a quick trip to the store on their way to or from work, employees help spread your brand. Someone may ask them about what you sell or admire your logo. From there, a quick search online can transform curiosity into a new customer. Social media platforms also allow people to add where they work, which in turn can become a way to grow your organic searches. More clicks on your page equals more traffic. This can mean an increase in revenue for you all from your employees.
Professionalism
A well designed uniform that is worn by employees no matter the industry, gives your brand a knowingly polished and crisp look. For example, Canada’s JOBELINE apparel can help show you a staff who excels at their jobs. You want to eat in a place you feel the food is superior and the image is worth the prices and wait. If your worker’s uniforms look washed out, wrinkled, and tattered, customers may not feel comfortable eating there, no matter how good the food is. Customers may also be more eager in approaching a well put together employee rather than one who looks unenthused and unkempt.
Uniformity causes less friction and encourages safety
When everyone has to wear the same thing, there can be less friction caused by what people are wearing. It also cuts down on time spent looking for a decent outfit for work especially if someone is running late. Injuries can occur on a job site if employees are wearing loose-fitting clothing or jewelry. You may want to inform workers to find comfortable and supportive shoes when jobs require a lot of foot traffic. Nurses should wear shoes that can withstand long shifts and easily cleaned. Uniforms are also cost efficient for you when you buy them in bulk. Your workers will appreciate this too; they don’t have to spend a bunch of money on new clothes. In certain industries such as welding companies, fire retardant materials can be costly. Your employees will be grateful for the extra cash and you can feel confident in handing them safe uniforms in return.
Lower chance of cross contamination
When your employees work in the medical field or early childhood setting, uniforms can help cut down on bringing home your “work.” In busy daycares, hundreds of children and adults pass in and out of the building with colds and perhaps that awful flu everyone’s been catching. Wearing scrubs or company specific clothes can help lower the risk of spreading harmful germs and bacteria. Some employers offer laundry service, letting your staff pay a few dollars extra for their uniforms to be dry cleaned. This helps those in industries such as dealerships as mechanics that may handle harmful fiberglass and metal shavings. Cleaning companies take care of sanitizing and less of a chance for small pieces or germs invading your entire family’s laundry basket.