(Newswire.net — February 10, 2014) Tampa, FL — RTB International, a leader in providing real-time bidding digital advertising technology to businesses of all sizes, is expanding rapidly. The agency has opened 55 new offices around the world since the start of 2014.
Some of the new domestic operations are in Miami, Charlotte, Nashville, Baltimore, Boston, Austin, Oklahoma City, and Seattle, and they have expanded internationally into Germany, the U.K., Australia, France, Italy, Singapore, Japan, and Brazil.
Company President Brent Phillips explains what RTB is and what it can do for businesses. “The primary goal of marketing since business began has been to increase a given company’s visibility to the demographics interested in its products and services. Before real-time bidding was invented approximately 3 years ago, that wasn’t always easy. Now it is in within the grasp of almost any company in the world.
“We are able to provide profitable sales leads to virtually any company in 240 different countries and 40 different languages. We do so by two primary mechanisms. The first is called re-targeting. In a nutshell, re-targeting is when a prospective customer visits a company’s website, but doesn’t convert. Before, he would have been lost to the company. They would have been powerless. But, now we can “follow” that prospect around with a banner ad almost everywhere he goes- other websites, Facebook, Youtube- and whisper in this warm lead’s ear.
“Think of the ramifications. Someone goes to the shopping cart of your website, but doesn’t check out. He or she might be concerned about price and leaves. We show the prospect a banner ad that says ‘Free Shipping’ or ‘$25 off a service call’, and we drive a healthy percentage back to any page of the website we want. And it costs just pennies on the dollar. That can be amazingly beneficial to a company’s profits, and the reason why RTB improves the effectiveness of all other marketing initiatives.”
Mr. Phillips goes on to detail the other main feature of RTB ad technology. “RTB can also drive first-clicks better than any other marketing method. Let’s say that a cosmetic surgeon in La Jolla, CA knows that his target audience is women in the 30s and 40s, who drive a BMW, Mercedes, or Lexus, have a gym membership, love frozen yogurt, live in a particular zip code, and are on a fitness website right now, in real-time. In the past, it would have been impossible for the surgeon to focus his marketing dollars only on his core demographic. He would have also been forced to squander a substantial amount of resources on people who would never have an interest in his services. With real-time bidding, when that targeted group goes to that fitness site (or other sites), the doctor’s ad is staring directly at them. It is astonishing how RTB has changed the marketing landscape, allowing companies to be so efficiently visible to their customers.
“Our agency, RTB International, is one of only a handful of companies that have made this technology available to small and medium-sized companies. For the last few years, only the huge agencies on Madison Ave had access to RTB, and they almost exclusively dealt with Fortune 1000 companies. Not so anymore. Now any company can profit from using real-time bidding.
“Another oustanding benefit of instituting an RTB campaign with us is the transparency. This is manifested in two ways. First, you know up front what we charge to manage your campaigns. And you can see what is spent on Ad Spend. That is incredibly rare because most companies don’t want you to see their markup, which oftentimes is ridiculously high. Our markups are comparatively very modest to theirs. Second, our clients can go in the back-end of our software and see exactly how their campaigns are progressing. Impressions, clicks, CTR, conversions, eveything needed for successful management by statistics. No other marketing allows you to see your ROI (Return on Investment) in such a simple, accurate manner.”
RTB is here to stay. It is not just another marketing platform. Instead it is the next evolution of marketing, a way of hyper-targeting potential customers that is staggeringly powerful. Mr. Phillips sums it up, “The choice is there for any company to make. Any industry’s core customers are finite and if a company is not visible to them, that company is in dire straits. Either companies embrace and utilize RTB or they will be competing against rivals who ARE using RTB. And, if that happens, the former companies had better say a prayer, because they are going to need it. The company not using RTB may very well be a great company, but if they are trying to battle a RTB-wielding company, they simply won’t have the marketing firepower to compete. For a limited time only, we are waiving our set-up fees for new clients. Go to our website, rtbinternational.com, for more free information.”