(Newswire.net -- February 23, 2015) Huntington Beach, CA -- Roland Frasier, the renowned advertising and marketing genius from San Diego, CA, has recently helped small business owners with his local marketing tips that have generated excellent results for many business owners in the past. Roland is a versatile business expert with a thorough understanding of marketing, advertising, merger and acquisition, negotiation, copywriting, and exit strategies. At present, he owns and manages a diversified portfolio of businesses in manufacturing, publishing, finance, technology and digital media.
While speaking during a recent Internet marketing seminar, Roland Frasier, on the web at http://conversionconference.com/funnel-workshop.htm, stressed on the importance of local marketing in the present business scenario. “A small organization dealing in the local market requires a targeted marketing strategy to highlight their local specialty. It is important that businesses utilize both offline and online strategies to attract attention of customers in the local market,” he said.
During his brief presentation, Roland Frasier, as seen at http://rolandfrasierblog.wordpress.com/, also spoke about some of the most efficient local marketing techniques. According to Roland, these strategies include offering Loyalty Cards instead of discounts; offering free samples to prospective buyers; teaming up with other local businesses for cross promotion; creating feedback forms for customers; creating excitement in the local market with out of the box ideas such as ‘customer of the month’ or something similar; and sponsoring a local hero.
Find out more about Roland Frasier as seen at http://rolandfrasieronline.com/.
About Roland Frasier: Specializing in negotiation, copywriting, marketing strategies, mergers, acquisitions and exit strategies, Roland Frasier is one of the principals of Idea Incubator and Digital Marketer.
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