(Newswire.net -- June 15, 2015) Potomac, MD --Thought leadership is a term that is often misused or misunderstood, so expert Neil Dhillon has advice for those who are considering developing and marketing content that concerns this growing field. "Thought leadership is often categorized as content that influences an industry," says Dhillon, "but practically speaking it is much more than that. True practitioners of thought leadership recognize that the ability to influence others is a responsibility as well as a gift and take their jobs very seriously."
Dhillon, who has spent many years as a presidential advisor, lobbyist and leader in the field of thought leadership, advises those who write content intended to influence an industry to take special care to follow best practices when it comes to writing and delivering content. "In a larger sense, thought leadership is about answering the questions on people's minds when it comes to a given topic," says Dhillon. "That means that you must take care that you are giving them correct answers and answers that will cause them to take the right steps to address their own issues."
In order to curate thought leadership content, Dhillon advises that writers first explore and prioritize the questions that people are asking. "It is important to understand that you must provide answers to real-life questions, not abstract summaries," he says. "You should also try to answer the most important questions in multiple ways. Not everyone accesses information in the same way, and sometimes seeing a different perspective on a question and answer makes a difference in the way the recipient processes the information."
Another important thing that is often missing from thought leadership strategies is audience participation. "Some people are afraid of dialogue because they believe they will be asked something that they cannot answer or will be attacked for their positions," says Dhillon. "However, there is no way to grow and to address the changes that must be made without give and take. By allowing audience participation, you actually lay the groundwork for success by enlisting dozens, hundreds or even thousands of minds in the goal of solving a singular problem."
Read more about Neil Dhillon and his work in thought leadership at http://www.neildhillon.com/ and http://www.prnewswire.com/news-releases/mww-group-names-public-affairs-veteran-neil-dhillon-as-senior-vice-president-in-washington-dc-office-56523002.html, or follow him on Twitter at https://twitter.com/neildhillon6.
About Neil Dhillon: For decades, Neil Dhillon has been a leader in global public affairs while working with various administrations in Washington, D.C. Mr. Dhillon has worked as a successful lobbyist with direct access to the White House, Congress and state government leaders, including cabinet secretaries, Congressional leaders and Committee Chairs as well as governors. Today, his firm provides solutions to complex regulatory and legislative issues, thought leadership platforms, crisis communications and media relations.
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