(Newswire.net — April 26, 2018) — No matter what business you own or work for, it needs satisfied customers to succeed. Businesses must listen to and meet the needs of customers. Too many times, businesses are faced with customers who leave without a warning or explanation. You need information about your present and future customers in order to keep them satisfied and wanting more of your services. Surveys are one of the best means of obtaining that information. Whether you need information about a specific group of people, such as a teen survey research or a Hispanic survey research, or you want to target a huge variety of people, surveys enable a business to build strong working relationships with their customers. They also enable you to determine the interests of future customers by finding out what they are looking for.
There are two main types of approaches to doing a survey. The first one is a questionnaire. This is a list of questions that a respondent can answer individually. The three main methods using a questionnaire are group-administered, the self-administered and the household drop-off. Many times companies will pay people to take these kinds of surveys. The second one is an interview. Interviews give the researcher the opportunity to ask follow-up questions. They are more personal and give more information. The downside is the amount of time that it takes. The three main methods for interviewing are the phone call interview, the online interview, and the face-to-face interview.
Customer Feedback Survey
The goal of a customer feedback survey is to get feedback from your present customers. If a business keeps losing customers it needs to take the steps to gather important feedback so that it can learn the root cause of their dissatisfaction. By doing this regularly you can ensure that present customers are satisfied with your services and products. Some things to consider when creating your customer feedback survey is:
- Ask rating scale questions
- Keep it as short as possible
- Keep it as simple as possible
- Use more close-ended questions and few close-ended questions
- Use a very small amount of questions
Good reasons to use surveys are:
- Tackling the negative input privately will reduce negative feedback in public spaces like social media
- Keeping your customers will cost less than acquiring new ones
- Making sure that your customers are satisfied will decrease the chances of loosing them
- Assuring your customers that you will take their answers seriously and then doing it brings about a good relationship with your customer
Marketing Surveys
A marketing research survey is conducted when you want these questions answered:
- What is the level of competition within your industry
- How and where products are purchased
- What the customers’ needs are
These surveys basically allow you to find out what your market is wanting. It can be used before there is any data. You can determine how your target audience feels towards about a new product you are about to bring forth. They also can be used after the new product has been launched to see how well it is doing.
Market research questions can prosper your business.
- You will be able to identify your product’s strengths and weaknesses and the direction to take.
- It will give you insights as to what potential customers think about your services or products.
- Because the data is collected in a structured way, it enables you to make wise decisions concerning the course of action to take
Creating a Survey
There are many templates available if you need help in organizing your survey:
- JotForm has many templates to choose from if you want to do an online survey. They have many the survey and reporting tools needed to find necessary data. It is specifically strong if you need to understand customer demographics or if you need to conduct a market research survey.
- QuestionPro has more than 250 free survey templates as well as questionnaire templates with questions, examples and samples in specialties such as human resources, market research, industry, community, academic, and more.
- Qualtrics has survey templates that you can download to your computer. Some of the templates include customer satisfaction, product research, ad testing, feature prioritization, and pricing
- SurveyMonkey has prewritten survey templates that make it easy to ask a series of questions, understand the difference between closed questions and open questions, as well as build your survey and start collecting data in a matter of minutes. They have a wide variety of templates as well as sample survey questions to choose from. If you don’t like any of the questionnaires, they will make it easy for you to create your own survey from scratch and get standardized, reliable answers.
With all the benefits that come from doing surveys as well as the amount of help that is available to help you do them, it is incredibly wise to help your business to prosper and grow through implementing surveys.