(Newswire.net — May 10, 2018) — For as long as search engine optimization has been around, link building has been one of the ways that help improve a site’s SEO rankings. Many things have changed over the years when it comes to how to do link building, but one thing has remained the same – it affects the ease at which search engines and online users find your website.
Let’s look at some link building strategies that you should avoid this 2018:
Putting links in forum and blog comments to improve SEO rankings
Gone are the days of spamming forums and blog comments just to increase the number of backlinks to your website. If you have not stopped doing this yet, it is high time to remove it from your link building strategy this 2018. Firstly, blog owners and forum administrators have caught on and most of them will quickly delete your spammy links. Secondly, the quality of links matter more in link building and it is better to have, say 10 links from 10 different sites than 10 links from a single site.
Publishing press releases for backlinks
Use press releases for what they are for – getting information out to others. This is another aspect that has been overused and abused for backlinks. In 2013, Google warned that links in press releases should be nofollow links or risk being penalized and having your rankings suffer for it instead.
Submitting to directories
This is another technique that should be used for what it is for – providing information online – and not for backlinks. Most of all, there is almost no value to get from submitting to low-quality directories, especially those that existed for the purpose of doling out links to websites. That used to work years ago – not this 2018.
Just like everything else in technology, SEO has gotten smarter too. Getting backlinks that are high-quality and relevant to your site is now more important than ever. Just having links wherever possible won’t cut it anymore.
Author Bio: Rana Tarakji is an entrepreneur and a contributing writer at One SEO, a digital marketing agency, who lives in Beirut, Lebanon. Rana Tarakji is passionate about digital marketing, startups, helping entrepreneurs grow, and empowering them to live their dreams. She has worked as a marketer, a technology co-founder and business developer, and a writer.