(Newswire.net — March 29, 2019) –Website conversion optimization is a sure, fastest and most effective way of turning your existing website traffic into active customers. To mention, conversion optimization, otherwise known as conversion rate optimization is a strategy for increasing the number of visitors on your website who resultantly become paying customers.

As a brand, you might have mastered this ages ago. However, like any other marketing strategy, CRO landscape is in continuous evolution and what you might have known some years back might not be relevant anymore. This is why you should always keep yourself updated with new, innovative CRO tactics.

That said, check out the following website conversion optimization best practices that you can put to use.

1. Personalize Client’s Website Experience

In the current marketing sphere, retailers and B2B companies are struggling to stand out. Therefore, you can’t rely on having a generic website like other competitors. Though this can be pleasant, nothing separates your site from others, and you will have similar chances with your competitors when it comes to converting traffic to target customers.

A significant percentage of customers will likely make a purchase from retailers whom they know their purchase history, have been recommended to based on previous preferences and previous purchases or those who provide them personalized promotions that are relevant to them. It is due to this that marketers realize the importance of providing clients with a personalized experience.

A study found out that the biggest reap-off from in-app use and website optimization is increased conversion rates. The second benefit is better customer experience followed by increased traffic engagement. Personalizing your client’s website experience also improves your brand reception and reduces churn rate.

That said, how can you personalize your customer’s website experience? Well, there are several ways to accomplish this. The best being to segment your traffic based on location, browsing behaviour and demographics. You can then use the segments to deliver more personalized landing pages, recommendations, pricing and offers. You could also use marketing bots to make sure potential customers are engaged instantly.  

2. Help Customers Get Quick Answers

Most people opt for online shopping since they find it convenient. They avoid time wastage traveling to a store and queues when paying for what they want, as they can get everything from the comfort of their homes. Therefore, by nature shoppers would expect to find and purchase whatever they need easily without much hassle.

It becomes frustrating and a loss of business to you if they can’t accomplish this through your website. A significant percentage of online customers find it important to ask questions when buying products for the first time. However, they avoid the troubles of calling you if they can’t get answers from your FAQ page. Millennials would also prefer sending messages rather than calling the business.

From this, it is evident that your website conversion optimization strategy should consider the impending need for customers to have their questions quickly answered without having to make a call. This can work excellently for both B2B and B2C companies. Besides a comprehensive FAQ page, live chat support is an excellent addition that helps enhance customer experience and increase conversions.

3. Leverage User Generated Content Effectively

Trust is paramount if you need to drive more conversions into your website. You might have overly optimized web pages with footnotes that demonstrate how people trust you. However, that may not make the cut. Customers trust fellow customers more than they could trust your statements. This is why you should prove your claims through user-generated content.

Even you as an online purchaser, you must have found yourself reading the comments of previous customers before making a purchase. Similarly, your traffic, leads and potential customers trust more by reading reviews and ratings before making an online purchase.

That said, what you need to do is optimize how you display your user-generated content. Besides the common method of displaying your customer ratings and reviews, opt for a visual-attracting method. For instance, photos are considered the most appealing form of display.

4. Optimize Your Website’s Checkout Page

Apart from the landing page, your website’s checkout page is a crucial element when it comes to boosting your sales funnel. This page determines if you will close the sale or not. The shopper might change his/her mind if your page isn’t optimized, even after going through the long processes to get there.

So to say, average retailers experience an estimated average cart abandonment rate of 70%. This means that most retailers haven’t done enough to optimize their checkout pages for utmost conversions. One of the biggest reason for such a high percentage are the extra costs that are quite high. This means that most online stores fail to display the extra costs on products before potential buyers add them to their carts.

The best way of optimizing your checkout page for increased conversions is by reducing the number of steps required to complete a purchase. Eliminate unnecessary steps such as creating an account and introduce better alternatives such as introducing a guest checkout option instead.

Adding trust seals is the other way of optimizing the checkout page. Most customers actually abandon carts before purchase, as they don’t trust the source site with their card information. You can as well provide several payment options.

5. Leverage Machine Learning to identify Website Issues

The use of machine learning is slowly evolving and getting traction, expanding opportunities for online entrepreneurs to implement it in their conversion optimization efforts. With more advancements, machine learning can be used to personalize customer experiences, forecast trends and predict changes in customer requirements.

That aside, machine learning algorithms come in handy as they can be used to identify a website’s biggest issue that culminates in conversion loss. The best thing is that it takes less time to identify such issues. The tool indicates common usability problems including pages that aren’t delivering a good customer experience.

Conclusion

As you luck into the online arena, stiff competition can easily bold you out. However, online marketing and website conversion are quite a breeze if you find the right tactics. Success in this field is all about prioritizing customer experience and anticipating for their needs. Focus on what your customers are searching for and what can make them make purchases. This will enable you to make adjustments that increase your sales.

Apart from the 5 mentioned website conversion optimization best practices, other proven methods include the use of calls to action, top-notch content marketing, optimizing page load times and typography.