(Newswire.net — August 22, 2019) — Technological advances have changed (and continue to change) the modern word drastically. Every aspect of our lifestyle, both personal and commercial, has been influenced by an increasingly digital world. Billion dollar companies are now built around implementing the advancement of technology into various industries in order to enhance and enrich them.
The printing industry has been around in some form for centuries, but custom printing has never been more accessible than it is today. Individuals and business owners can now place orders for a variety of printed materials, ranging from business cards to magazines to large format signs, completely online and receive their finished products in just a few days.
This advancement is due in large part to the rise of digital printing. Thanks to this technology, an online printing company can easily delivery high-quality prints quickly and affordably to hundreds or thousands of customers each day!
What Is Digital Printing?
Traditionally, commercial print facilities used offset printers to fulfill their customers’ orders. The issue with offset printers, however, is that in order to maximize efficiency, they need to print hundreds or thousands of copies of the same print. This is due to the setup required for offset printers – they metal use plates (one plate per color) to transfer the designs from the ink to the paper. The process is time-consuming and expensive, and therefore only makes sense for large volume orders.
Of course, most people don’t need thousands of business cards or posters. Digital printing paved the way for people to be able to order lower quantities. With digital printing, even printing a single sheet of paper is feasible due to the minimal setup. Digital printers don’t require plates; rather, the image is transferred directly onto the paper. Both toner and inkjet printers like the ones we have at home fall under this category.
Because digital printers do not require the use of metal plates, people can simply submit their design files to a print shop along with their preferences regarding color, paper and other necessary input. The printers follow the instructions provided by the clients while conducting the printing process.
As digital printers became more commonplace, they started to revolutionize the industry. This printing method made commercial printing convenient and cost-efficient for individuals and businesses of all sizes. Digital printers allow people to order and print small quantities of business cards, flyers, brochures, and signage quickly and at a reasonable cost.
Advantages Of Digital Printing
Everyone demands speed in this modern age. Digital printing ensures a fast printing process while still maintaining a high quality. Clients can choose from a vast collection of design templates presented by the printer or they can provide their own designs and graphics. Some other advantages of digital printing include:
- ·Affordability – Small and large orders can be printed very cost-effectively.
- ·Swiftness – Digital printing is conducted at a very quick pace.
- ·Quality – Advanced digital technology ensures exceptional print quality.
- ·Flexibility – Digital printing is quite versatile with an innumerable media range.
The Effects of Digital Printing
Digital printing has made it much easier for entrepreneurs and business owners to market their companies. They can order direct mail postcards, retail signs and banners, and personalized promo merchandise completely online and at a fraction of the cost of offset printing. Both big and small companies can now utilize high-speed printing technology to create their advertising materials. This means that companies can no longer win based on sheer marketing dollars only; rather, they need to be more creative and innovative with their designs in order to capture the attention of consumers.
Digital printing has led to a massive increase in independent commercial printers and print shops all over the world. Just about every office supply store now has its own print center, and many graphic designers and photographers are now able to print their own images. People can even publish their own newsletters, books or magazines without relying on agents or established publishing houses. Thanks to the relative inexpensiveness of digital printers, high-quality prints are now easily available to everyone.