(Newswire.net — October 8, 2019) — Trade shows are a great way to find new clients for your business in a short period. A tradeshow gives you a platform to showcase your products and services and to explain to potential customers why they should choose them. However, just because you have a trade show booth doesn’t mean it will be successful. The following are some trade show tips to ensure you get the most ROI for the time and money you invest in your booth:
Trade Show Tips
Trade shows are a great way to gain exposure for your business. Prior to your trade show appearance, follow some of the tips below to ensure you have a great experience and avoid any mistakes.
1. Do some marketing prior to the event.
You need to build excitement for your trade show booth even before the event happens. Let all your existing customers know about the trade show and what they can expect. You can use your internal mailing list and your social media platforms to reach as many people as you can.
2. Take the time to design a proper booth.
The easiest way to attract attention to your booth is by making sure that it is the most attractive or noticeable of all the booths. You want every person that attends the trade show to notice your booth from afar. First of all, have a proper design that matches your organization. You can also check out other booth designs before finishing yours to ensure that you have the best one in the end.
3. Bring your own light.
Do not depend on the lighting provided by the trade show organizers. Sometimes it might not be enough to light your booth up sufficiently. Bring your own lights to make your booth and promotional banners more noticeable. The lighting should be intimate and cozy to attract more people to the booth.
4. Make your booth welcoming.
First of all, make sure that there’s a person at your booth at all times to greet browsers, have a conversation with them, and answer their questions. If you have space, set up a couple of chairs for your visitors to rest on for a few minutes. Trade shows are exhausting and many people will come to your booth just to sit for a minute or two. You can take advantage of this time to explain to them what your business is all about.
5. Make sure whoever is manning your trade show booth is friendly, approachable, and knowledgeable.
It will be difficult to attract people to your booth if the person manning the booth seems angry, rude, or is not able to answer their questions. One of the big mistakes companies make is sending their rookies to represent them at trade shows. Your staff should be friendly and experienced in order to attract more attendees to the booth. A smile can go a long way.
6. Have plenty of promotional literature.
You need to ensure that you bring enough fliers, brochures, order forms, price sheets, business cards, and any other piece of promotional literature you have. Every person who visits your booth should leave with all your promotional materials.
7. Have special trade show deals.
You will attract more people to your booth if they know they’ll get special deals, discounts, coupons, or other perks that they can’t get anywhere else. It costs money, resources and time to set up a trade show booth, so it’s up to you to do everything you can to make it a success and hopefully get the leads you need to grow your business.
There you have it, some easy to follow trade show tips to ensure your business will get the exposure it deserves. Whether you have a tech company or an auto company, trade shows can truly help you.