Competition for the Android Budget Line

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(Newswire.net — May 26, 2020) — The way we use our mobile devices has evolved extremely quickly over the past decade as they’re now very much more than just phones – they’ve evolved to become true multimedia devices as the use of music and tv streaming services continues to surge with viewership hours rising year on year and a long list of the best non gamstop casinos provide countless hours of entertainment for the rapidly growing number of mobile gamers as the audience continues to change too – one constant however has been the smartphone war between the two biggest manufacturers in Samsung and Apple, but with other strong contenders for many it has moved to Android vs iOS – as the lines in hardware have become blurred, pricing is often the outlier when preference is removed.

In the early formative years of smartphones, android devices were able to carve a little hole in the market for themselves by offering extremely affordable devices with many of the same features that were offered in flagship devices, if not just toned back a little. Apple devices had typically been on the more premium side of the market as even their budget options were expensive relative to what had been offered on the android market but in recent years that gap has been closing – whilst the budget android devices would see small price increases, the ‘budget’ iOS options have been getting cheaper and cheaper and removing one of the biggest barriers of entry for users looking to try out an iOS device.

This change has come in the form of the 2020 iPhone SE – there are some drawbacks as you’d expect with a budget device as it’s missing features such as a headphone jack, and still sports a reduced battery capacity and old screen tech – the trade offs here however is that you get a powerful chipset iOS device for just £419. Perhaps not groundbreaking on the wider scale, but for a company that has traditionally priced their range of products at a premium, this is definitely a step in the right direction for an offering available to a wider range of consumers and may signal a changing in approach.

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(Image from pocket-lint.com)

Android devices will still corner the budget market for now – but there have been some changes here too as many manufacturers use android as their default OS on flagship devices there has been less development into the budget side which brings the average price of an android device up – the provides a little wiggle room for the competition.

The next big releases will start to appear over the coming months as the world is gearing up for the widespread release of 5G connection which opens up a whole new world of possibilities – it may not be all that long until we see a budget 5G device option, and as hardware has become mostly the same across all flagship devices with only small features here and there being the difference, the lines between the two are definitely becoming more obscure.