(Newswire.net — June 22, 2020) — Amount of new users that download and actively use your Android application is the key metric of app promotion effectiveness and product quality. When this number is constantly growing up, you get higher ranks and better positions in search. That directly leads to higher revenues and a better return on marketing investments. Here we explain how you should increase the installed amount and how it will affect the app.
How increases of app installs are connected with keyword installs?
Let’s imagine your application is 200th for one of its keywords. Naturally, nobody will scroll down to your app icon and tap it to install. You have to be at least in the 20th on Google Play search so someone will notice you in the list and download after the search. So, you are in the position, when nobody searches for you and you can not immediately buy 100-200 installs a day to increase your ranks and get more organics from this growth. You can buy 5-10 installs a day till you finally get to the top 20 positions. After that, you will drive organic users to the application and that will increase your number of installs.
How to promote your app from 20th positions?
When you are ranked 18-19 positions, you get relatively little numbers of new users from search. So, you need to be higher to increase your daily installs rate. To achieve these positions, plan promotion increasing the number of installs by 1,5 every second day till you get to the top of the search. If the previous promotion could give you +100-140 positions in 3-4 days, marketing from the 20th to the 5th is harder, though it directly brings more people to our Android app page.
What will happen after promotion by installs?
In top positions, you get approximately +15-25% organic installs more per week. You can capitalize on the clients’ LTV to keep old users as you acquire new Android clients. With the daily increase from keyword positions, you gradually build up your authority and place on the niche. That is when you earn your reputation through rates and reviews. They make you more reliable for new users and improve app page conversions.
Why do not paid ads give daily traffic increase?
Paid ads give immediate traffic to your application. It is easy to scale the number of installs with display or search ads. However, they do not add to the indexation of the application at Play Store and as soon as your budget is over, your amount daily of downloads falls. In this case, keyword promotion is more reliable and effective – you do not pay for the clicks but the positions and you do not lose that immediately when the campaign is over.
Learn more about how to plan the increase of Android app installs for your application! Keyapp.top managers and ASO experts will explain how to balance a steady growth in ranks and installs.