(Newswire.net — October 6, 2020) —
The housing industry is full of amazing realtors that use brand management to their advantage. One of the most successful realtors in the northeast is Shalom Lamm. He is not only a CEO but an entrepreneur and resourceful businessman. He has made many decisions that have resulted in his clement lifestyle. Branding himself and the advertising techniques he uses is critical to his success as a realtor.
The first step in branding oneself is finding references that one likes. For example, brochures are a great way to advertise during open houses or in leasing offices. Many apartments have the same overall owner but are individually managed by different realtors or landlords. That being said, it’s important to leave brochures with housing information at a front desk or table. Lamm used to use brochures when he was first starting out. However, as technology adapted to what it is today, he created new more eco-friendly ideas.
If Lamm ever needs to display a brochure to brand himself, he will be using an electronic version. Now, it might seem confusing as to how someone can have an electronic brochure just laying around on a table. Lamm discovered that using QR codes is a lot more useful than having a paper brochure. First off, it reduces the amount of paper used to create a brochure. With carbon emissions being at an all-time high, it’s better for the enemy to use less paper.
Next, the QR code will be great for connecting digitally. When someone scans the code, a link will pop up on the dice used and transfer one to a website. Shalom Lamm is very passionate about website traffic because that’s where his clients can connect with him directly. He believes that having a website with clean, minimalists, and classy features are great for real estate agents. In addition, he urges realtors to invest in a brand developing agency so that the website can graphically match any other domains or platforms that are connected to it.
Having a crisp and easy to navigate website is the best option for realtors. Lamm understands that hiring a graphic designer can be expensive, but it’s worth it. Making sure a person’s brand stays constant shows higher levels of professionalism and sophistication. When a website isn’t properly managed and information isn’t being regularly updated, it can lose customers. In addition, the greatest benefit of the website is that it can be opened internationally.
Brochure can’t magically appear all over the world. Someone has to place them there. That’s why having a branded website is better than placing paper advertisements in random offices. On his Personal Website, Lamm emphasizes how important client relations are. Having a sample group to test out the new website is also in a realtor’s interest. Graphics that a realtor may live don’t always appease the right audiences. That’s why focusing on a few people who can give critics is of the utmost importance.
Overall, when one is branding themselves it’s also important to stay true to oneself. Having an overload of graphics and animation can be overwhelming. Figure out references that one can go off of when developing their own brand and website. Shalom Lamm believes that although the process is considerable, it’s worth it.