(Newswire.net — February 24, 2021) —
The improvement in technology has made it easy to access information on the internet. Therefore, anyone with a hotel business would benefit majorly by using traditional and online marketing to get more guests to book their hotel. You will first need to narrow down on who your target audience is before employing any online marketing technique.
Hospitality technology is essential in getting more guests to visit your hotel, identify a new customer base, and promote your business to travelers. However, you need to ensure that you are putting just as much effort into improving the guest experience as you are in attracting guests to your hotel. Listed below are ways in which you can use technology to bring in more guests to your hotel.
Free Wi-Fi
You need to provide your guests with free Wi-Fi throughout the hotel. You also need to ensure that your Wi-Fi connectivity is both fast and reliable. If your hotel charges guests for Wi-Fi, no matter how small the fee will be, you will likely have fewer guests booking your hotel. Some guests may be traveling for work, and they will need Wi-Fi. Most guests look at the Wi-Fi connectivity when booking a hotel. Therefore, offering free and fast Wi-Fi will help you get more guests to book your hotel.
Online Marketing
Online marketing is another hospitality technology for hotels you can employ to ensure that your hotel brings in more guests. You can develop an SEO (Search Engine Optimization) plan that is effective. An SEO will increase your online visibility to your target audience. If you would like to promote your hotel globally, you can use multilingual SEO. With an SEO plan, you need to do research and have the right keywords.
Social Media
Ensure that your business is across all the social media platforms that your target audience might be on. Social media is one of the fast-growing platforms that can help with the visibility of your business. Have different strategies for the different platforms your business will be on. Social media platforms also offer different marketing techniques. If millennials are your target audience, then having your business on social media will significantly improve your guest turn up.
Millennials rely on their phones for information, so it would be easier for them to notice your business on various social media platforms. Ensure that you also make it easy for guests to book your hotel through your social media.
Mobile App
You can create a mobile app for your hotel business and ensure that it offers convenient services. You can customize the app to ensure that guests in your hotel room get efficient services such as check-ins and ordering room service.
Ensure that the app can be used on different devices and is efficient. You could include the app as part of your marketing offer and ensure that you offer guests a certain percentage rate off when they use the app. However, only create an app if it resonates with your hotel. If you have a start up hotel business, then getting an app may not be the best fit for your business.
Booking Engine
When thinking of technology and how it can help you attract more guests to your hotel, think of investing in a booking engine. Having one allows various people to have access to booking your hotel no matter what device they might be using. To actualize this, you will need a property management system that has an online booking system.
With that in place, guests will be able to carry out direct bookings from your website, social media, and mobile booking. By accepting all types of booking, you will have guests from different geographic areas and demographics booking your hotel.
Feedback
Ask your guests for feedback. While in the past hotels used to carry out surveys using paper, it is now easier to survey with a button’s touch. Ensure that the survey is not too long. Try and implement changes to the negative feedback you get from your clients. You could either ask your clients to leave you a review or rate their stay at your hotel. Positive reviews and ratings are good for your business.
As mentioned earlier, with the advancement in technology, most people go online to get their information. Before guests book your hotel, they are likely to read reviews left by other guests. Therefore, if your hotel has positive reviews, you will have more guests booking with you.
Check-In Process
Other industries have advanced with technology more than the hospitality industry has. While it is now easy to order food through an app, or to have a taxi pick you and drop you off, it is not the same with hotels. Ensuring that the check-in process for your guests is easy would help get more guests to book your hotel.
Instead of checking in at the reception or call to book a room, it would help if they could check in from their smartphones.This will help improve the guest experience, but guests can pick a room of their choice, and they are also able to go to their rooms without having to wait at the front desk. It will also lessen the front desk staff’s work and allow them to focus on delivering good service to the guests.
Sound
You need to carefully choose the kind of music you are playing in your hotel as this will determine whether you will attract guests. As aforementioned, you need to know your target audience. Knowing your target audience and your brand will help you decide which music is appropriate. You want to have the appropriate overhead music depending on the time of the day, event, and the holiday season.
While there are so many ways to help your hotel bring in more guests, you need to ensure that you have invested in the guest experience. Have good customer service, invest in your hotel’s interior, and ensure the food is great. When your guests leave feeling satisfied and well taken care of, they will recommend your hotel to other people who could be your potential guests. Make sure you use technology that makes sense for your hotel business. Having a well thought out strategy will greatly help.