Lancashire-based Funnelin has launched a new report advising business owners in Preston, Blackburn and surrounding areas how to use LinkedIn as a powerful marketing tool.
Funnelin, a LinkedIn marketing agency based in Lancashire, UK, has launched a new report for business owners in Preston, Blackburn and surrounding districts entitled: ‘10 top tips to increase your website traffic using LinkedIn’.
The new report can be read at: https://funnelin.co.uk/linkedin-website-traffic
With growing evidence as to the usefulness of the LinkedIn platform as a business marketing tool, the new report provides advice on how business owners can utilise LinkedIn profiles to their advantage.
According to data recently published by HubSpot, LinkedIn is 277% more effective at generating business-to-business leads than Facebook and Twitter. However, many business owners still do not fully understand how to approach marketing through the platform.
In the new report, Funnelin provides some simple and insightful steps to improve visibility and reach a wider audience.
To begin with, businesses are advised to complete their profile. While this may sound simple, many businesses do not present a professional-looking profile that includes a logo, banner image, and valid links to the business website.
Funnelin also suggests that businesses post regular content such as articles, industry news, and discussion topics. Active LinkedIn accounts are more likely to get noticed than those that remain static.
Connected to the previous point, businesses are advised to promote themselves as industry experts. Searching for and responding to popular discussion topics, ideally with a link to a blog post or website, shows others that the business is knowledgeable in a particular topic, building credibility. For some examples of successful LinkedIn marketing campaigns visit: https://funnelin.co.uk/#case-studies
Business owners are also encouraged to share examples of their work on LinkedIn profiles. This is often the place that new contacts get a first impression of a business, and demonstrating some previous work can be the deciding factor in whether someone visits the website to learn more.
The new report, linked above, continues to provide 6 further steps that businesses can take to utilise LinkedIn as a successful marketing tool.
A company representative stated: “With LinkedIn in your arsenal, your website has a higher chance of reaching your target audience and creating leads and sales..”
Interested parties can find more information by visiting: https://www.wboc.com/story/43736404/lancashire-bespoke-linkedin-lead-generationprospect-outreach-service-launched