(Newswire.net — March 3, 2022) — Starting a new Shopify eCommerce business is a significant undertaking. Even if your products and services are of high quality, your sales may fail to meet expectations.
If this is the case, take a look at your organic traffic. Your website’s traffic may be below.
After all, the fewer visitors there are, the lower the number of sales. Fewer than three people made a purchase for every 100 visitors to these e-Commerce sites.
If this is true for the best-performing online retailers, small businesses on Shopify must also work hard to attract customers.
The more traffic you have, the more sales you will have because, even if your baseline conversion rate remains low, your sales will increase naturally as traffic increases.
By the end of this article, you will have learned five simple ways to increase the number of visitors to your Shopify stores.
Why is traffic so important to your Shopify store’s success?
The key to increasing traffic rates is to bridge the gap between the consumer and the brand. That is, the less traffic there is, the fewer buyers there are likely to be.
The more you can reach out to potential customers, the more successful your brand will be in sales. Of course, you must make certain that the customers you bring into your store find what they are looking for.
Otherwise, you will not make sales, and your bounce rate will rise. This will negatively impact in the long run because Google’s algorithm will perceive your score negatively.
Here are the most common sources of traffic to a Shopify store
If your website is experiencing traffic issues, you may need to focus on specific sources to increase the number of visitors to your store. Online traffic comes in from all over the internet. However, there are a few sources that will dominate your website. It frequently varies according to the category of the website.
These are the primary, general sources of traffic for most websites.
Organic and paid traffic
Many shoppers start their product search by going straight to search engines like Google. In this case, your items may appear in one of two ways: via a paid ad or the search engine’s SEO algorithms.
Referral traffic
Referral traffic is defined as clicks from other websites that lead to your website (not search engines). This is usually the result of a third party linking directly to your site.
Traffic through email
This is the traffic generated by your email marketing campaigns. It’s a good indicator of how engaging and effective your emails are because it means readers took the time to click on your link and leave their inbox.
Traffic through Social media
These clicks are directly related to any buzz about your brand on social media platforms.
Direct traffic
Direct traffic indicates that someone knew your URL and typed it directly into their browser. This usually happens after they’ve already visited your site and their browser’s search bar has remembered the URL.
Here are 5 ways to boost the number of visitors to your Shopify store
Online commerce is booming. More and more people are shopping online because it is more convenient and often cheaper than going to a physical store. Due to the high competition on the internet, operators of smaller online stores must compete for attention and visitors. So here are some tips for you:
1. Proper SEO can increase your website’s organic traffic
Search Engine Optimization aims to appear organically at the top of a search engine’s search results for the right keywords. Nowadays, obtaining free traffic for smaller online stores is becoming increasingly difficult, owing to the high level of SEO competition.
It isn’t easy to keep up when a store operator sells generic or mainstream branded products. According to studies, only the top entries receive the majority of all clicks. Almost 60% of all organic clicks are in the top position. The second position receives approximately 15% of the clicks received by the first position. You are practically invisible if you do not make it to the first page.
Next,Positive feedback, in particular, has a significant impact on organic traffic.
According to the BrightLocal Local Consumer Review Survey it has been reported that “54 percent of people will visit the website after reading positive reviews,”. The reason given for this action is that people want to learn more about the products and services offered by a company before contacting them.
They also claim that visiting a company’s website “isn’t surprising because the customer is already online and there’s typically a link straight to the brand’s website.” Ratings are now visible in search results thanks to Google Reviews. Organic traffic is defined as anyone who clicks on a link to a company’s website from Google or another search engine.
The higher a website’s organic traffic, the higher it will rank in search engines, resulting in even more organic traffic.
With so much traffic relying on positive reviews, businesses must learn how to encourage customers to leave them.
2. Select your niche and create -unique content.
As the competition grows, you must focus on a specific niche as the operator of an online store.
In a niche, there is less competition. You can gain a competitive advantage by using your knowledge and passion for the topics in your niche. High-quality “Unique Content,” original and readable content, is an important factor in increasing traffic to online stores and other websites.
When you publish interesting texts, videos, and images, search engines reward you with a high ranking, increasing visitors. A high ranking – resulting in a correspondingly higher number of visitors. So consider which content is useful, worth reading, and informative for visitors to your online store.
You have a chance to rank in your niche and get free Google traffic if you create interesting and helpful content.
3. Via Social media
Social media is still an important factor in increasing the number of people who visit your website. Through targeted postings, Facebook, Twitter, and Instagram are the most popular channels for attracting more interested visitors – and thus potential customers – to your website.
Search engines also value social traffic and rank websites higher as a result. This, in turn, will boost organic traffic even more. The mastery of social media should not be underestimated:
- Create brand pages on all relevant social networks
- Create interest by writing entertaining, informative posts that others will want to share.
- Sweepstakes, polls, and other posts that encourage interaction with your post are the most successful. Social networks reward this with increased visibility.
4. Increased traffic by collaborating with other website owners
If you have other webmasters in your social circle, you should make use of their contacts: Try to cooperate with you, whether you are relatives, friends, or acquaintances on the Internet. This way, you can almost certainly get one or more good links that provide more free traffic because the more people who share your content, the more free visitors you will receive.
On the contrary, when visitor traffic to a website increases, there’s also a high possibility that users or web visitors file a lawsuit against you, if your site has accessibility issues. Therefore, it becomes absolutely imperative to get an ADA compliance website checker tool or a Shopify application installed, and go for running a full scan on your website, as assisted by an expert like “Accessibility Spark”. In this way, all site accessibility issues are identified and adjusted accordingly.
5. Backlinks and other forms of link building also drive more traffic to the online store.
As the owner of an online store, if you enjoy participating in online communities such as forums, you can certainly include a link to your online store there. Of course, the forum operator must first be persuaded. You have the best chances if it is a website or forum that is heavily related to your topic, i.e., relevant to the target group.
Links should be limited and targeted if you want to increase the visibility of your website in forums. Otherwise, Google may quickly recognize targeted link building and penalize a website mentioned too frequently on other pages with a lower ranking. It is, therefore, preferable to leave one quality link per week on a good website rather than ten random links somewhere on the Internet every day.
Final thoughts
Any of these suggestions or tricks have the potential to increase traffic to your website. You don’t have to master every single item on this list, and some may be more important in your niche than others.
The real challenge is developing a comprehensive digital marketing strategy that includes the components that will work best for your e-commerce business.
Most importantly, you have the right tools and partners to help you keep up with the work and keep going.