A new hyper-targeted brand building and marketing service, optimized specifically for flooring contractors, stores, and installers, has been launched by Floor Quest Media, a specialist brand visibility and media exposure solutions provider.
This new marketing strategy offered by Floor Quest Media has been designed to help small to medium-sized flooring businesses build their online presence, and rank for highly competitive niches in the search results.
More information about hyper-targeted multimedia marketing campaigns for flooring professionals, and Floor Quest Media, can be found at https://floorquestmedia.clientcabin.com
While some industries work well with traditional advertising strategies, others have to find a different approach, to catch the attention of potential customers at the exact moment they are receptive to making a purchase. The recently introduced marketing campaigns from Floor Quest Media do this by avoiding standard ads and focusing on multimedia content designed to attract customers actively searching for a similar product.
Floor Quest Media combines a multidisciplinary team of marketing experts, writers, and content creators to create multimedia in six popular formats, all about their client’s brands. Instead of placing ads, each piece of content leverages carefully researched Search Engine Optimization (SEO) techniques to maximize its chances of ranking highly in the search results, when customers are actively looking to hire a flooring professional.
Branded multimedia content is available in six forms, including blog posts, podcasts, and streaming videos, all with information about the client’s company, products, and services. Each piece of content will also contain links to the client’s landing or sales pages, which can have two immediate effects.
This strategy can increase the traffic to their client’s sites directly, by leading potential customers to the link after they click on the multimedia content. It also has a cumulative effect on the brand’s main websites, giving them a boost in the search rankings by increasing its domain authority.
Floor Quest Media’s team offers a fully “done-for-you” (DFY) service, and clients will never be asked to complete any market research, write any articles, or record any media. However, clients can review each piece of content before it goes live, to ensure it meets the strict quality standards for their brand.
David Nielsen, a branding and content marketing expert and founder of Floor Quest Media, has explained that unfortunately, not every business is a suitable candidate for this new strategy. Flooring professionals can schedule a consultation on the company’s website to determine if their business is suitable.
More information about David Nielsen can be found on LinkedIn at https://www.linkedin.com/in/davidknielsen1