(Newswire.net — January 31, 2023) — Are you ready to become an SEO king? Reselling SEO services doesn’t have to be a mystery.
It is quite lucrative – and fun! With the right strategies in place, you can go from complete newbie to master of SEO reseller services in no time.
So if you’re looking for insider tips on crafting the perfect sales process, read on to find out how you, too, can make a killing as an SEO reseller!
The Sales Process For Reselling SEO Services
Finding the right SEO reseller to partner with is a crucial first step if you are looking to offer SEO services.
A good reseller should be a reliable partner that meets the needs of the business and also understands the goals of achieving success in selling services.
Additionally, though the sales process for reselling SEO services varies significantly depending on the specific services being provided, the target audience, and the overall business model, there are a few general steps to be followed:
- First, identifying and researching the prospects
Finding the right prospects is a challenge that marketers in all businesses can relate to; it’s a task that takes research, intelligence, and creativity.
Here are certain things you need to do while identifying the right prospects:
- Know your prospects and investigate their business, competitors, and digital marketing/online presence. This will give you invaluable knowledge such as,
- Their needs and wants.
- Who they are competing against.
- Their potential pain points.
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Know if the prospect is the right fit for your agency. – When qualifying leads, it is essential to pay attention to 4 factors – budget, authority, need, and timeframe. Aligning with these factors will help you create value-driven discovery sessions with potential clients.
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Knowing what to ask before you start is critical in helping you focus on the right prospects.- Without the right questions, you will waste precious time and resources on projects that don’t fit within your agency’s capabilities.
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Once identified, carefully prioritize and identify who your targets will be so that you can plan an effective strategy for your sale.
- Sell your SEO service
Selling SEO services is a rewarding and lucrative profession but comes with unique challenges. You must know how to reach out to and engage potential clients to maximize your success. Some effective ways are,
- Cold calling – A classical approach that is quite effective in certain businesses.
- Personal meetings – Where you can dress to impress and provide marketing material for customers to take away. Ensure that you are confident in your prepared answers to questions about your services.
Note: You should also be ready to defer complex inquiries for follow-up conversations on the phone.
- A website audit – By providing your prospects with a comprehensive audit report on their website, you can demonstrate how well-versed your team is and pave the way for a successful working relationship should the client choose to engage.
- SEO proposal – That sells itself by detailing the technical issues you can fix, content and keyword strategies you’ll pursue link-building tactics and estimated timelines with case studies and testimonials that will show the client clearly how much of an impact you aim to have their organic SEO channel as well as how much value they are getting in return for the money they invest in your service.
- Close the deal
Closing an SEO sale isn’t something to take lightly – it’s the make-or-break moment. First, start the conversation by addressing their individual needs while explaining the benefits they’d get from your services. Then, close the sale by agreeing to a contract or service agreement with the client. This should include details on the work scope, pricing, and other terms and conditions.
- Successful implementation
Once the contract is in place, it’s time to implement the SEO services and deliver the agreed-upon results. All elements of the agreed-upon SEO services should be thoroughly carried out – from initial keyword research to optimizing web page content and even building backlinks for optimal search engine rankings. Moreover, having regular check-ins with customers for progress updates and any necessary plan adjustments.
Establishing a positive relationship based on open lines of communication provides peace of mind for both parties involved and helps promote a good reputation as an SEO services reseller.
If you’re reselling SEO services, it’s essential to have a great sales process in place. By understanding how the sales process works and being prepared with a solid pitch, you can be in a great position to succeed as an SEO reseller.