A new mobile application from JustUs Digital Marketplace allows Black-owned businesses to offer their products and services to a highly sought-after demographic of college-educated, mid- to upper-class professionals who are committed to supporting minority-owned businesses.
The recently launched app provides a portable, easily accessible contact point between JustUs Digital Marketplace’s expanding array of digital vendors and a proprietary consumer base of well-educated, socioeconomically successful professionals, homeowners, travelers, and families.
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JustUs Digital Marketplac’s new app is designed to make the market share these consumers represent more available to Black-owned businesses that are better able to serve them, rather than mainstream businesses offering similar products.
Mobile app usage has exploded globally over the past ten years. By the beginning of 2021, there were 3.5 billion smartphone users around the world, and 1.4 billion smartphones had been sold in the past year alone. In response to this trend, many business owners are now looking to mobile apps as a convenient way to deliver their products and services to customers.
The app allows Black-owned businesses with websites and nationwide services to join the platform through a simple process and at no additional cost. Once on the platform, business owners will be able to increase their sales, build a loyal customer base, and bring their products and services to new markets.
The JustUs Digital Marketplace app was developed by Linda Page, a member of the Divine Nine Greek Organization, also known as the National Pan-Hellenic Council (NPHC), whose mission is to support Black-owned businesses.
The NPHC was founded on May 10, 1930, at Howard University, a historically Black research university in Washington, DC. Well-known council members have included civil rights activist Martin Luther King, elite athletes Michael Jordan and Shaquille O’Neal, and comedian Steve Harvey. The purpose of the Council has been to promote Black representation in higher education and Black political and cultural solidarity.
“Supporting a Black-owned business requires more than a sale,” Ms. Page explained. “It demands creating a community of loyal customers so that a business can scale on its own. This is the purposefully designed push of the JustUs Business app – it puts online businesses at the fingertips of highly desired consumers. The app is innovative, disruptive, and its consumer base is proprietary and highly sought-after.”
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