LO:LA, a full-service creative marketing agency based in El Segundo, released a guide outlining the key elements that make up a winning brand.
The new guide recommends the four most important things businesses need to do to develop a strong brand. By doing these things, LO:LA argues that businesses can build better relationships with their customers, increase their profits, and establish themselves as industry heavyweights.
More details can be found at https://www.thelolaagency.com/2023/04/13/your-last-unfair-advantage
With most industries reaching saturation points, brands must find ways to stand out if they want to survive. “Many companies focus on factors like price, quality of product, or innovation (which are all very important) to gain a competitive edge,” said a spokesperson for the company. “But there is one critical advantage that often goes overlooked: brand.” With that in mind, LO:LA released the guide as a way of helping companies leverage their brand and grow their business.
The first thing the guide recommends that businesses do is to establish a brand strategy that will serve as a foundation for all other aspects of the company. To do this, LO:LA proposes that businesses first research their target audience and their competitors. By doing this first, it makes it easier to craft other aspects of the strategy, such as brand identity, messaging, and long-term goals.
The guide then suggests that businesses assemble creative and nimble teams to implement their brand strategy. To be effective, the team must be able to think outside the box and adapt to constantly changing consumer behavior. They must also be committed to communicating and embodying the brand messages.
The team, and the business as a whole, must also be transparent and honest. Customers value truth, and by being upfront with them as far as business practices and values, LO:LA believes that businesses can forge strong bonds with them. Keeping doors open for communication between the business and customers also demonstrates a commitment to clarity.
Lastly, LO:LA urges businesses to partner with agencies so they have trusted and experienced advisors to help them overcome obstacles and achieve goals. Having an outside, impartial perspective can help with transparency, problem-solving, and relevancy, and may reveal opportunities that would have otherwise gone undiscovered.
“Your brand is the last unfair advantage that your business has, and it’s critical to invest in your brand strategy, creative, nimble teams, transparency, and trust in your agency,” said a spokesperson for the company. “By doing so, you can differentiate yourself from the competition, build customer loyalty, and ultimately drive business success.”
Interested parties can find more information at https://www.thelolaagency.com/2023/04/13/your-last-unfair-advantage