(Newswire.net — May 24, 2023) — If you rely on email in your daily routines (as most people and businesses do), you may already know what an SMTP server is. SMTP stands for Simple Mail Transfer Protocol, the standard protocol for sending emails over the internet, and an SMTP server is a computer with appropriate software to fulfill the task. In certain cases, you may need to rent an external SMTP server that will meet your special demands. This article will show you the best SMTP providers you can choose from.
When Do You Need an SMTP Provider?
For your email communication, you are probably using an SMTP server set up by your provider or company, or a public email service such as Gmail or Yahoo Mail. In many cases, however, this solution is just not enough. As soon as you face the need of sending thousands of emails per day, you may encounter provider quotas and delivery speed issues. As your volumes increase, you are more likely to have your emails tagged as spam. In the long run, you will have to build your own sender reputation, which is a long and tedious task.
An SMTP it service providers helps you send emails reliably at an affordable price. They maintain robust infrastructure that enables you to send large numbers of messages with no hassles. When you choose a reputable provider, you’ll have a few issues getting your emails delivered.
Things An SMTP Service Should Excel At
The factors to consider when choosing the best SMTP provider include:
- Deliverability is measured as the percentage of emails that get to their intended recipients. Aim at 95% and up, although initial figures for a new client may be lower.
- Ease of use: Any platform that’s too complex will give you headaches.
- Customer support: You should be able to contact a helpful support representative anytime you need.
- Security: Your platform of choice must have advanced security features to protect sensitive information and customer data.
- Analytics: You should be able to keep tabs on important metrics such as opens, bounces, click-through rates, etc.
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UniOne
UniOne is a transactional mail service trusted by customers around the world. We recommend it because it’s affordable, easy to use, and reliable. Pricing starts at $0.09 per 1,000 emails, which is cheaper than rival platforms.
This platform boasts a 99.8% mail delivery rate and has advanced security features to secure your data. It’s specifically designed to send automated transactional emails.
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Brevo (Formerly Sendinblue)
Brevo (formerly known as Sendinblue) is a top-rated email service provider. It has a solid reputation with email providers like Gmail and Outlook, meaning messages from its SMTP servers will likely reach their intended recipients. You can use a shared or dedicated IP address, and you don’t have to worry about mail deliverability.
This platform provides templates that you can use to create professional emails for your customers.
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Amazon SES
Amazon Web Services (AWS) is the world’s biggest cloud services provider. It offers a Simple Email Service (SES) that lets you send emails easily. This platform gives you access to a shared or dedicated IP address, and you can integrate it with external applications for third-party email sending.
The main drawback of Amazon SES is that it has a complex interface, making it difficult for non-technical users to work with it.
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Google Workspace (formerly G Suite)
You likely already know Gmail, the most popular email service worldwide created by Google. The company also offers its own SMTP service for businesses to interact with their customers via email. The platform is easy to use, with an interface similar to the popular Gmail platform. Google Workspace is best suited for small businesses because there’s a limit to the number of emails users can send daily.