The New York Post has a tendency to be sensationalistic, so is this just another case of it being so? According to a report in the Rupert Murdoch owned newspaper, Google has embraced the “F” word with respect to Microsoft’s new “decision engine,” Bing.
No, not that “F” word, but fear. While it’s not as though Bing is seriously encroaching on Google’s search share, Bing did raise Microsoft’s search engine share from 9.1% to 11.1%, according to comScore.
And this, according to the New York Post, has rattled Google so much that co-founder Sergey Brin has assembled a team of top engineers to determine how Bing’s search algorithm differs from that used by Google.
Key to the sense of panic emphasized by the Post would be the fact that Brin is personally involved.
Brin, according to sources inside the tech behemoth, is himself leading the team of search-engine specialists in an effort to determine how Bing’s crucial search algorithm differs from that used by the company he founded in 1998 with Stanford University classmate Larry Page.
“New search engines have come and gone in the past 10 years, but Bing seems to be of particular interest to Sergey,” said one insider, who spoke on the condition of anonymity.
The move by Brin is unusual, as it is rare these days for the Google founders to have such hands-on involvement in day-to-day operations at the company, the source added.
To be honest, as I said, the Post has a tendency toward the sensationalist, and it’s doubtful that Google is panicking or anything. I will admit, that Bing did a better job for me than Google when I was trying to make a “decision” on a small dinette set. So something’s right there, and I might even start using Bing more.
To be honest, Google would be foolish to not take notice of these types of developments, and foolish isn’t a word I would apply to that company.
Source: http://technologyexpert.blogspot.com/2009/06/is-google-really-worried-about-bing.html