(Newswire.net — 11th, February, 2013 — Cedar Falls, Iowa) — Businesses today are using technologies where their potential customers can text a keyword like “FOOD” or “VIP” to either a local phone number like 319-xxx-xxxx or a short code like 696969 in order to receive promotional discounts and coupons via their mobile phones. In today’s world of communication, text messaging is an ever increasing thing that people use to communicate with each other. This quickly expanding use of this technology opens up a new way for customers to interact with businesses as well.
Studies have shown that the vast majority of text messages are viewed within 15 minutes of them being sent, and the open rates are over 90%. Those kinds of open rates can allow a business to take a slow night and send a coupon that expires that night out to hundreds or even thousands of people and drive business in the door that night.
Some people have concern over the cost of text marketing for themselves and for people they are sending the coupons and promotions. Text marketing can be one of the highest return on investment forms of advertising a business can do, which makes it one of the cheapest ways they advertise. When a customer opts-in to a text marketing plan they are expecting to receive marketing messages from that business. It is the business’s job to inform the customer that they will be receiving up to a certain amount of messages per month and they will have the ability to stop the messages at anytime and opt back out of the program. They also disclaim that the regular message and data rates may apply. The business is not liable for customers receiving a charge for receiving a promotional text message from them. Even though this is a valid concern and question to be answered, it really isn’t much of a problem for most businesses.
There are several types of campaigns a business can run to build their list and engage new or existing customers. They can run a contest and randomly pick a winner, do a poll or survey, run a “regular” campaign by offering a discount or offer of some kind and send out weekly promotional blasts, do a punch card like buy 10 get 1 free, or run a viral campaign. The platform Jesse Anema and his team use allows a business to set up a viral campaign that allows a business to have someone opt-in to a text program then they are given an opportunity to earn a onetime special discount by having a certain amount of friends also opt-in to the program.
Potential customers can opt-in several ways including just dialing a local phone number, a web form on a website, by texting a keyword, and with the mobile version of the platform staff can add customers to their lists while sending them their contact information as well.
About Jesse Anema and Nitrous Profits:
Jesse Anema has been consulting businesses for the past 10 years marketing various products and services within his companies including merchant processing, Point of Sale systems, gift card marketing, text marketing, website development, and social media management. He helps to develop sales and internal processes to help the businesses function more efficiently. By leveraging technology and sales psychologies he accomplishes driving more customers to the business.
Media Contact: Jesse Anema, Nitrous Profits (319) 774-6818 SMS Marketing FREE VIDEO