(Newswire.net via emailwire.com — May 21, 2013) Sydney, Australia — The life span of a business these days is around five years on average. So what Dennis O’Brien is saying makes perfect sense. Like any other business, unless you have a marketing strategy to help grow your business you’re unlikely to succeed.
O’Brien attributes a solid business plan to his recent award for best mobile website designs. Many businesses gave Mobilcom preferences over more established web design companies. That was in a recent survey about website design for mobile devices and how it impacts on the small business community. He is quoted as saying “If a business is to remain competitive they need to focus on one thing, the customer.”
And that’s a pretty much a shared reasoning out there after I did a little research. There are many with the idea a business should concentrate on two basic functions – a marketing plan and introducing something new. The customer is right at the heart of both.
Perhaps this is the reason many applauded one particular element Mobilcom emphasises in their business strategy. That is having potential clients look at examples of a website design for mobile devices on their phone. This is the one innovation that stands out about Mobilcom with most of the participants of that survey
I pressed Dennis O’Brien further on the elements he considers that are important when approaching a potential customer. Much of what he had to say contained quite important points so I thought I should include them:
“A little prior research into the business and the product range helps. It puts the client at ease. It shows you appreciate their niche. Knowing a little about their clients shows you appreciate how their product fits into the market. It can help to get the potential client to open up a little about their target audience.
If a user has found their business from local search results they already have a need. If the potential client can provide “an irresistible offer” for those on the go (mobile users) they will interact with the mobile website.”
So the essence of the response given by Mobilcom is no matter if your business is promoting website design for mobile phones or selling candy at a stall in your local market, a strong marketing strategy coupled with a solid business plan will allow your business to grow.
It’s not easy to formulate a marketing strategy or to write a business plan. Because it is so important there are many books available from sources everywhere. One of the most trusted sources for books on the subject is Amazon.com and I am sure you are all familiar with that name. It’s also a good idea to sit down with somebody who is experienced.
There are mini-courses available and should be looked at by anybody considering an online career. Whether it’s building a website design for mobile devices or starting your own online home business both a marketing strategy and a strong business plan are required.
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Mobilcom
4/12 James Rd
Toukley NSW 2263
Australia
Contact: Dennis O’Brien
Email: djobrien@mobilcom.com.au
Phone: +61 02 4396-8917
Website: http://www.mobilcom.com.au