(Newswire.net — July 27, 2013) Linden New Jersey – Why is search engine ranking so important to local businesses in New Jersey? Easy: they want to stand out from their competitors, drive potential customers to their sites and convert them to new clients.
The hard facts are: 90 percent of all Internet traffic begins with a search engine. On a global scale, every month, over 100 billion internet searches are made, but less than 25 percent of all web users will ever bother to search beyond the first page of Google or any other search engine. Bad news if your local business is on page 10. Or page 8. Or even page 3.
The service known as SEO (search engine optimization), while promising clients higher rankings in the search engines’ pages, is continually being held accountable for less-than-above-board techniques and customer gouging. In other words, it’s a question of ethics. The SEO “Code of Ethics,” a sort of Ten Commandments for companies to follow, is out there online. But as everyone knows, just because commandments exist, it doesn’t stop people from breaking them.
This is precisely why 25 local businesses in NJ (electricians, tree removal services, home repair, real estate agencies, travel agencies and more) when surveyed, made their top choice The SEO HUB the best SEO Marketing Company in NJ for Ethics.
Each had hired numerous SEO companies. They reported costly and only fair results. For some, their climb in the rankings took as much as eight months. Four were unwitting victims of “cloaking,” an unethical technique employing invisible text to “optimize” a web page. The search engines discovered this and the local business owners found that their sites had virtually disappeared, buried so deep in the rankings no one would ever find them.
Eventually, each of these businesses found The SEO Hub. Their experiences vastly improved because of the influence of old fashioned westerns – cowboy movies! Remember in those movies that the hero wore white and the villain wore black? The SEO industry has White Hat practices and Black Hat practices. An example of Black Hat would be “link farming,” – a group of web pages that ink to every other page in the group, getting your page banned or removed if it’s discovered.
Joe Trzepla, CEO of The SEO Hub explains; “White Hat only. If you have a dog grooming service in NJ and you hire us, we’ll never pursue business from another dog grooming service within your marketing region. That is one of our highest ethical standard, and that’s what separates us from the pack.”
By Curt Evans, Copywriter