(Newswire.net — July 27, 2013) Linden New Jersey – These days, search engine ranking has never been so important to local businesses in the greater Philadelphia area. Just like larger companies with much larger budgets, they want to stand out from competitors, driving potential customers to their web sites.
90% of all Internet traffic is initiated by going to one of the many search engines. Globally, more than 100 billion internet searches are made every month. But the awful truth is that only 25% of all web users bother to search beyond the first page of Google, Yahoo or others. Very daunting if your local business comes up on page 14. Or page 5.
Stands to reason that all SEO (search engine optimization) companies habitually promise their clients high search engine rankings. In the past two years, Google and other search engines are pushing back against less-than-above-board techniques that many SEO companies employ. More and more it’s coming down to ethics. The SEO “Code of Ethics,” a sort of Boy Scouts creed, is well known. But it doesn’t prevent companies from breaking or ignoring them.
So, Joe Trzepla, CEO of The SEO Hub decided to conduct an experiment. The result: just over two dozen local businesses in the greater Philadelphia area (plumbers, landscapers, home improvement, travel agents, chimney cleaning and more) cited The SEO HUB as the best SEO Marketing Company in PA for SEO Ethics.
Each business had already dealt with other SEO companies. In almost every case, they reported expensive and only lukewarm results. Some waited as long as six months or more before seeing any improvement in their rank. Several fell victim to the unethical practice known as cloaking, which utilizes invisible text to “optimize” a web site. When discovered by the search engines, these local businesses were penalized without warning; their sites were either blocked or pushed so far down in the rankings that they virtually vanished.
Over time, these local businesses came to The SEO Hub. All were astonished to see their rankings rally within record time. And the primary secret? Classic cowboy movies! In the good old days, western movie heroes wore white and the villains wore black. The SEO industry has adopted the terms “White Hat” and “Black Hat” to describe various techniques. Guess which practices are considered ethical and above-board and which may have serious consequences?
Joe Trzepla, CEO of The SEO Hub explains, “The risks for shady SEO methods are never worth the penalties. So, we’re strictly White Hat. The simplest example of that is: suppose you’ve got a tree removal business in PA. With our help, you get to #1 or #2 in the rankings. The SEO Hub will never market our services to another tree removal business in your marketing region. It’s our primary ethical standard.”
By Curt Evans Copywriter