(Newswire.net — October 30, 2013) — Las Vegas, Nevada — Advertising is a big component for any successful business, and lawyers and law practices are no exception. Lawyers find success based on the leads that come into their offices looking to retain their services. The hard part has always been getting people to take notice of an attorney’s services and then getting those prospective clients to pick up the phone and schedule an appointment.
Talor Zamir, a Google Adwords expert and experienced internet marketer, offers sound advice to lawyers that are looking to improve the number of leads coming into their office. “Google Adwords is really great,” says Talor, “it lets you see what keywords are connecting with people and getting clicks very easily.”
Having an understanding of what keywords are getting clicks for your services in your area is incredibly important for attorneys looking for leads. There is a lot of search engine optimization lawyers can do to make their practices appear organically in search results. “That kind of optimization can require a lot of money and take a really long time to pop,” says Talor. If you are a lawyer that recently moved to a new area or are fresh out of law school looking to get started, there may be a lot of competition for the keywords you’re looking to market yourself with.
“Adwords is a great way to get noticed and put you at the top of search results for hundreds of keywords and variations all at the same time.” Google changes their search algorithm periodically to enhance and improve search results. The unfortunate side effect of this is that businesses and law practices that are only search engine optimized and not running Adwords can actually slide in the rankings and not appear at the top of Google search results. “That doesn’t happen with Adwords. You’re a paying customer, Google is a lot less likely to change things for customers that are paying them money. I’ve seen people spend $300 a month on SEO and I’ve seen people spend $6000 a month on SEO and not get the same results as an Adwords campaign.”
According to Talor Zamir, businesses running Adwords can also see faster, measurable results than SEO. “I know someone who spent thousands of dollars a month for a year and still didn’t rank on page one for personal injury attorney search results,” says Talor. Adwords allows you to test different ads and keywords at the same time while measuring the number of clicks each ad gets. “You can parcel out your advertising budget, run a couple of tests, and you’ll see measurable results inside of 48 hours to a week.” After running a simple test campaign, businesses and law practices can see what keywords are getting good results and refine their campaigns from there. “Sometimes people will do SEO for a year, and then that area of practice isn’t working out for them, and they end up going more into another area of practice and they just wasted a whole year’s worth of work.” Seeing results quickly is a massive benefit to any business looking to succeed in the marketplace. “you can grow very quickly, you spend money, you make money, reinvest it, spend it again, reinvest it, and you’re growing, growing, growing, and next thing you know you’ll have a seven figure business.”
Talor encourages every business or professional to take it upon themselves to get onto Adwords, or higher a reputable internet marketer to design for them an effective ad campaign. “I don’t guarantee results, but you can grow very quickly.” Google and it’s advertising platform aren’t going anywhere anytime soon.
Talor strongly believes that the long-term success of any business hinges on a smartly strategized and well executed ad campaign. He welcomes inquiries or questions via his website or Google Plus profile.
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Talor Zamir
Google AdWords Expert
http://talorzamir.org