(Newswire.net — November 10, 2013) Wellington — According to the Australian Government report, Australian Small Business, Key Statistics and Analysis, non-employing businesses account for 61.2 per cent of total businesses in Australia.
“This is incredibly significant”, says Maureen Pound, one of Australia’s leading business coaches. “More and more people are following their passions and strengths and starting up a business on their own. This is great for the economy, but if these people want to succeed and grow, then it’s not enough simply to love what they do. They need to be seen as experts in their marketplace”.
“It really frustrates me that many of these people who are coaches, consultants or owners of other small online businesses, who may be really good at their craft, are not succeeding, as they do not position and market themselves well. The put in capital, or quit their corporate jobs to make it work. However, many fail and others just get by without enjoying the success they deserve.”
Chris Batten, the author of sales alchemy agrees.
“The moment you position yourself and your business as a credible trusted expert, leader and advisor, and keep up the right activity, you’ll gain the market’s attention and soon gain their trust and custom.” writes Batten
“No one needs to be reminded that there is a lot of competition out there”, says Pound. “However often new business owners are so passionate about their new offering that they think consumers will just come flocking their way. It just doesn’t happen. They need to be seen as having something unique that suits a particular buyer and they need to build a platform so they can stand out in a sometimes overcrowded marketplace.”
Maureen Pound is running How to Become and Expert in Your Industry Seminar in Melbourne on 28th and 29th November, 2013.
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