(Newswire.net — December 2, 2013) Salt Lake City, UT — Pete Codella, VP of Marketing with Alexanders will teach UTC members about hows and whys of creating an online newsroom for company news at the annual Press Relations breakfast hosed by the Utah Technology Council on December 13, 2013.
A quick guide to the form, function and style will be discussed by Abi Shaha, School Improvement Plan Network, and Brad Thomas, of StorageCraft. SEO for press releases in the post Hummingbird era will be reviewed by DJ Sprague. Steve MacCagno will review 10 tips to ensure the success of your press release.
Clay Blackham, of Snapp Conner PR, will help event attendees understand the various options for publishing their press releases.
About Pete Codella
Mr. Codella is Vice President of Marketing and Public Relations at Alexanders.
Pete is a renown public relations adviser, an experienced, and well versed award-winning business communications professional, and a coveted marketing counselor. His particular affinity for the convergence of public relations is reflected by his accreditation through the Universal Accreditation board. Codella combined the complementary worlds of his public relations firm and his print marketing technology company, Alexanders to create a marketing firm capable of spanning from design, production, and even creative concepts to deliver the ultimate marketing communication collaboration. Pete Codella is also co-author of Integrated Marketing in the Digital World and has developed and taught public relations strategies and courses for UNLV, UCI and the University of Utah. Because of these things, and the fact that Pete is a veteran award-winning strategic business communicator, he is a sought-after consultant and presenter leading workshops and webinars on all things associated with website and social media optimization and public relations.
About Alexander’s
From its inception in 1979 Lindon, Utah, Alexander’s has grown from a walk-in copy center to a full-service, cross-media print and marketing firm. Currently, Alexander’s delivers products to every U.S. state and territory as well as 34 foreign countries. with clients located across the globe, Alexander’s is known for their innovative solutions, quality and excellent customer service. In this year’s Quick Printing magazine Top 100, Alexander’s is ranked fourth for single location printers and 12th overall in the annual ranking of the top 100 American print companies. We’re the only Utah printer in the top 60 At its heart, Alexander’s is a technology company. Everything they do is based on the latest technology – from variable data printing, to producing just one on-demand copy of a book stored on their servers, to managing multiple social media and email campaigns. Using technology they automate and deliver all kinds of efficient communication solutions.
For more information, go to the UTC event web page: http://www.utahtech.org/events/eventdetail.aspx?EventID=1031
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