(Newswire.net — December 2, 2013) Salt Lake City, Ut — In today’s era of PR, SEO and the Internet, press releases matter more than ever before, but in different ways. This year’s Utah Technology Council (UTC) (http://www.utahtech.org/) annual PR Breakfast will discuss these changes and how Utah technology companies can best implement these changes in the press release landscape.
The event is Friday, December 13, 2013, from 8:00 a.m. to 9:30 a.m. at Instructure located at 6330 South 3000 East, Suite 700, in Salt Lake City. There is a $15 cost for UTC members and a $30 cost for non-UTC Members. To register for the event, click here.
The discussion will focus on “All Things Press Release”. The UTC’s PR Breakfast is one of the organization’s most-anticipated and well-attended events each year.
“Utilizing the power of the media is an absolute must in today’s business world,” said Richard R. Nelson, president and CEO of the UTC. “Attendees will learn how to implement vital, new-age press release strategies within their organizations, which will enable them to leverage media opportunities more effectively.”
Topics to be discussed:
* Does AP style matter? Abi Shaha of School Improvement Network and Brad Thomas of StorageCraft will share a quick guide to effective press release form, function and style.
*SEO and Press Releases – D.J. Sprague of School Improvement Network will talk about SEO changes in the post-Hummingbird era of search and share tips on how businesses can benefit from these changes.
*10 Tips for Optimizing a Press Release’s Success – Steve Maccagno of Fluid will discuss these items in detail during his presentation at the event.
*Creating an Online Newsroom – Pete Codella of Alexander’s will share best practices for creating an effective online newsroom.
*Wire Posting – Clayton Blackham of Snapp Conner PR will share the outcome from Cheryl Snapp Conner’s recent comparison research with marketing authority Barbara Ling for Forbes. With prices ranging from free to thousands of dollars, companies need to know which options make the most sense and when.
About the Utah Technology Council
The UTAH TECHNOLOGY COUNCIL is the state’s premier professional association for over 4,700 high tech, clean tech and life science companies. At its core, UTC exists to help Utah technology businesses become more relevant and competitive by creating valuable connections with members and others who offer peer experience and advice, by addressing the serious talent shortage faced by member companies and by assisting members to gain access to funding. Members join UTC to share insights with industry peers, counsel with government and academic leaders and receive help from professional service providers and funding resources.
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http://newswire.net/newsroom/pr/00078646-utc-annual-press-release-breakfast.html
PR Agency Contact:
Cheryl Snapp Conner
Managing Partner, Snapp Conner PR
P-801 994-9625
C-801 376-2158
cheryl@snappconner.com