(Newswire.net — January 20, 2014) Westford, MA–Over the last decade, small businesses have flocked to the internet to spread their message for the products and services they specialized in. However, as the Westford, MA, hair salon Studio M recently came to understand, having a well-designed site means increased user engagement. The expert stylists and colorists at Studio M are some of the best in the city, and their new web design reflects the team’s true upbeat, creative nature, which, in turn, has increased visitor and site activity.
Embracing the new face of web design, Studio M’s site overhaul simplified the online presentation of the salon while sharing all of the pertinent information clients most often look for. The newly launched design now places importance on the salon’s services offered, the core team of stylists and there is now a page that allows visitors to easily make an appointment online.
Conceived and designed by G4 Design House, Studio M’s website is a prime example of how small businesses can maximize the effectiveness of their current websites through proper aesthetics and information dissemination. While small businesses and startups have a tendency to focus on an establishment’s history and location, potential customers are much more interested in easily finding store hours, products and services, a map and an easy way to contact the business.
Seeing that visitors to any local company’s website are looking for such specific data, G4 Design House and Studio M worked closely with each other to develop the current site design. Combining G4 Design House’s technical prowess and web design expertise with excellent examples of Studio M’s stellar styling and services led to the launch of their current impressive design. White space and navigational ease are presented on HairAtStudioM.com in a way that looks like it could be a large corporations homepage, which is fairly extraordinary for a business in a town with a population of less than 25,000 people.
Not content with offering its customers the look and feel of a small-town company’s site design, Studio M is showing just how much it values customers and how they feel about the businesses in their hometown. While towns like Westford, MA, might not be viewed as internet savvy, this hair salon is proving that even small businesses can compete for online attention in a big way.
http://www.hairatstudiom.com/