(Newswire.net — March 21, 2014) Madison, Wisconsin — Madison WI. — 2013 was the year of content marketing. A lot of buzz was created around it and how in the digital era, companies irrespective of their size need content marketing to establish themselves as leaders in the industry. With so many companies competing for the attention of a small target group, Authority Marketing is what helps a consumer finalize their decision. Those who are regarded as being on top of their game are the ones consumers will invest in.
Authority Marketing is a broad term that includes a wide range of content creation and distribution practices that improve the perceived authority of a company or individual with the ultimate goal of increasing prospect activity, lead conversion and sales.
Content strategists and digital marketing agencies, although providing complete digital marketing packages, don’t focus enough on establishing company authority, a key differentiator consumers seek when choosing between very similar products. Authority is what makes a company stand out from the competition. Authority marketing ascribes, trustworthiness, credibility, expertise and ultimately leadership to a company and a brand.
“Authority Marketing is positioning a key executive, professional, or business owner, as a trusted advisor, the go to person in their marketplace.” Says Mike McKay Author “Online Local Lead Generation” and President of Internet Marketing Direct “We all want to make the right buying decision, and nothing is more reassuring than doing business with the best”.
Through the Authority Marketing program to be launched by Mike McKay of Internet Marketing Direct Madison WI, companies and professionals will be able to solidify their authority and leadership so as to inspire trust in their potential clients. The program will provide executives, SMB companies and solopreneurs with the best authority marketing practices and skyrocket their credibility and leadership status in their niche(s).
Mike McKay is the founder of imarkdirect.com a company specializing in authority boosting services that help companies gain exposure as key players in their industry and become more appealing than their competition in view of their perceived leadership. Mike McKay has been featured in nationwide channels and online media, including CBS, NBC and ABC, as he has been named a top professional in positioning and lead generation for the week of March 10, 2014 by toprecommendedprofessional.com.
Companies with irrefutable authority are almost blindly trusted by consumers. The legacy, tradition and expertise of said company, makes it a trustworthy game-leader, something consumers cannot help but be reassured by. Establishing one’s authority is the basis for any marketing practice. Authority and leadership improve engagement, boost loyalty and create hype around a company, brand or individual. The Authority Marketing program is expected to launch April 2014.
For more information :
Contact Mike McKay
President Internet marketing Direct
(608) 426-0504
(608) 426-0504
mikem@imarkdirect.com