(Newswire.net — April 9, 2014) North Vancouver, BC —
FingerMarketing Introduces A New Way For Hotels to Market Themselves
Hotels have unprecedented opportunities to take control of their marketing and use untapped channels and integration to communicate with consumers. The first step in this new hotel marketing is understand the huge shift taking place with hotel consumers: 80% of travellers engage in research about hotels before booking a room and 84% of consumers rely heavily on online reviews when making booking decisions.
“Hotels with vision can ramp up their marketing with our innovative and integrated marketing software suite. Hotels can be in control of their message, reputation, targeting and all aspects of their marketing. We feel this is a game changer for the hotel industry”, said Alykhan Virani, CEO of FingerMarketing.
For example Hotels need to take a different approach to social media. Social media is all about building relationships, and in the hospitality industry, building relationships that will also build revenue. Social Media is one of the most attractive and cost effective ways to promote your brand and stay competitive in the market.
It can also be a funnel to positive reviews and an enhanced reputation.
Reputation Management and Social Media go hand in hand but it is only the beginning of the integration.
Another example is that a hotel consists of many part in addition to the accommodation offered:
Banquet rooms
Bars / Restaurants
Beer and Wine Store
Spa
Fingermarketing levers social media to promote these ancillary properties locally and globally.
But another critical opportunity according to Virani is, “Businesses and hotels are not taking full advantage of guests on their properties. QR Codes, Mobile Coupons and Digital Signage can all be used and integrated as powerful marketing channels onsite to promote sales of ancillary services, reward customers and promote social media sharing. Not employing these tools represents a huge opportunity cost for hotels.”
Another example is Digital Signage Integrated with QR Codes. Digital signage is the remote-controlled distribution and playback of digital content on networks of displays ranging from small screens to digital billboards, either at a single location or across multiple sites. Our system also display flight information from every major airport in the world.
FingerMarketing believes that digital signage will one day be recognized as the medium that delivers the richest, most targeted content while being highly accountable and facilitative in terms of amplifying consumer engagement through mobile and social means. When you add QR codes it takes it to a whole new level.
It all fits into an overall approach
Leverage Social Media to market your brand inexpensively and create positive feedback
Develop A Powerful Mobile Presence
Monitor and promote your online reputation
Ensure that your property and its ancillary services appear prominently in local search
Promote all your products and services on site via messaging, QR Codes and digital signage
Reward your best customers
The overall system includes:
1. Social Media Publishing Tools
2. Mobile Website Development
3. Reputation Monitoring Software
4. Universal Messenger – SMS Texting, iOS and Android Push Notifications and email
5. Digital Signage
6. QR Codes
7. Single web portal / mobile website to manage everything
“Hotel marketing is on the verge of a new age and we think FingerMarketing can help hotels flourish in the years ahead”, said Virani.
FingerMarketing also offers a whitelabel service that marketers can use to create thier own branded version of our system. This allows marketers to focus on bringing in new clients and leaves all the technical details and customer support to FingerMarketing.