(Newswire.net — April 30, 2014) Nairobi, Kenya — Digital marketing is a current trend in countries at the western hemisphere, especially in the U.S. and Europe. Now, digital marketing is taking Africa by storm, representing transformational opportunities for businesses in Africa, especially in Kenya. Businesses in Kenya, especially Nairobi wanting to reap must now focus on integrating digital marketing to their marketing strategies in order to take advantage of the big growth in technologies and a a growing middle class.
While digital marketing is still unknown for many organizations and companies in Kenya there is no need for them to fear this marketing trend. Definitions of digital marketing may vary, but according to Mike Berry Associates, it is the best approach to reach out to the identified market with targeted marketing messages through mobile and web media . In addition, digital marketing also includes online advertising, search engine advertising, social medial advertising, press releases, content marketing and the use of mobile apps to market a business.
The growth and transformational opportunities that digital marketing offers to businesses in Kenya are enormous. The entire scalability of digital marketing campaign is the primary reason why businesses should embrace this trend. Everyone can benefit from this. Even those with low cost budget can implement digital marketing and get good results. It’s only a matter of learning, testing, developing and repeat.
An additional benefit of digital marketing is it can be measured. This means that businesses can tell what sales they acquire and what the ROI of those sales is. It’s easy to see what strategies are bringing in leads and which ones aren’t. Plus, businesses can take a step ahead against their competition as they will have the capability to reach their targeted market using different media, particularly social media and mobile apps. This is highly effective as almost all people in Kenya are using mobile devices instead of traditional personal computer or desktop.
This can be the perfect time to take advantage of digital marketing. The African market is increasingly growing and more and more customers are turning to digital medias they search for products and services online. As result, brands as well as their companies or agencies have no other option, but to join on this digital marketing trend or risk being left behind. Businesses that will integrate digital with all of their offline activities in Africa will see good results in no time. According to Mike Berry Associates, digital/mobile marketing will become highly developed in almost all African markets within the period of two to four years and maximum of five years from now, so positioning is important.
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For more information about about Digital Marketing and how you can apply it in your businesses visit EagleEyeStrategies.com
Source:
http://mikeberryassociates.com/digital-marketing-in-africa-an-exclusive-interview-with-mike-berry/