Google Travel: Ian R Clayton Shows How it is Changing Tourism Marketing

(Newswire.net — August 28, 2014) Boutiliers Pt., NOVS SCOATIA — 

 

If anyone has the experience to give an insightful look at the current state of tourism marketing, it’s Ian R. Clayton.  Clayton has worked in tourism marketing in general, and online tourism marketing in particular, since 1995 and has been a first hand witness and participant in the evolutions the industry has experienced.  Now with the powerhouse Google clearly moving to take over travel, Clayton has recently analyzed and presented his thoughts on what this will mean to tourism marketing on the popular industry website MarketingHotelsandTourism.com.  Not surprisingly, like the rest of Clayton’s work, the informative piece has been met with enthusiasm.

 

“Hotels and tourism companies that depend on SEO had better be prepared for the months and years ahead,”  commented Clayton.  “If not they are going to be in for a very big surprise and not a good one.  We’ve seen it before when Google shifted their emphasis to paid advertising, and the near future holds more of the same!”

 

Clayton goes on to break down the likely course of events that are approaching and gives his ideas on approaches and methods tourism professionals should be deeply considering, if they plan on making it through the days approaching, and hopefully being able to thrive.

 

“Adaption is key to survival,”  Clayton continued.  “Now more than ever.”

 

For more information be sure to visit http://www.marketinghotelsandtourism.com/the-evolution-of-google-travel.