(Newswire.net — October 11, 2014) Boutiliers Point, NOVS SCOTIA —
If marketing is anything it’s dynamic. The latest trend, and one that is vitally important to the hotel and tourism industry, is the ever growing importance of Tourism Branding and Hotel Branding. Taking their queues from the greater corporate culture, where the most successful businesses view themselves as “media generators” that use Brand Journalists to carry their message and keep customers engaged, forward thinking hotels and tourist businesses are following in the same path. The popular tourism advice and training website MarketingHotelsandTourism.com recently explored current thinking and examples of brand culture and interprets all from the perspective of the tourism industry.
“Public relations professionals now outnumber journalists four to one,” commented the author of the article. “Hotel and Tourism branding are every bit as important as the things you hear about in the more general press like Cultural Branding and Personal Branding. And this trend is only going to continue in our opinion.”
According to the research presented, businesses are needing to become experts in telling their story in a way that engages customers, connects with them and draws them in. This is the challenge for the professionals who are Tourism and Hotel Branding, but when it’s accomplished its effects can powerfully effect a company’s bottom line. Being left behind is not a smart option.
Furthermore as Ian R Clayton says in the article “Marketing, Advertising, Social Media and Publishing are now closely integrated. Anyone who has done any Internet Marketing will know that all communications build on each other. A magazine, a video a press release are now fundamental parts of marketing, more valuable than a blog or an article in gaining authority for the brand”. The attached video talks to this point specifically.
For more information visit http://www.marketinghotelsandtourism.com/what-brand-culture-means-to-tourism-tech-news.
About Marketing Hotels and Tourism
This website is the personal initiate of Ian R Clayton, CEO of AXSES. The site provides research, news, advice & training to hoteliers and tourism professional at no cost. It is one of several educational initiatives of the company.
About AXSES INC
AXSES Tourism Consulting and Marketing helps hoteliers, tourism operators and destinations build strong brands and sustainable direct business with leading multimedia, multi-channel strategies. It has pioneered many firsts and is currently rolling out a new Visual Behaviour Responsive Travel Planning Technology for Tourism Destinations. The Company provides free tutorials, training and research articles on its site: http://MarketingHotelsandTourism.com. It is the creator of http://TourismMarketingMachines.com offering case free stuies and video tutorials on all aspects of travel marketing