60 Seconds to Social Media Success: Part 2

(Newswire.net — November 12, 2014) Langley, BC — When it comes to online marketing, the time you put into your social media efforts can make a big difference. Whether you have 60 minutes or 60 seconds, leveraging social media is a valuable tool in your marketing toolbox. In Part 2 of this series of articles we examine how you can use Pinterest, Instagram, and Youtube to improve your business’s presence online. As the saying goes, ‘a picture says a thousand words’, and these three social networks can help you make a statement with the power of visuals. Here’s some tips to help you make the most of these social media outlets.

 

Boost your marketing efforts- and your business- with these social media tips:

 

Pinterest

1. Invite staff on all levels to create portfolios of their work; get them to ‘Pin’ images that relate to their work and ensure they include links back to the appropriate landing page on the company website. Using hashtags that include company info and/ or product info is a great way to organize content.
2. Create a community board and invite staff to share content that can in turn be shared on the company’s account. Suggestions include articles and photos that relate to your business, industry, products, etc.
3. Create a private (only invited members can view and pin) ‘to do’ list board, where you share ideas for product innovations, things to try, tips and advice articles, etc and invite collaborations to encourage fresh ideas.

 

Instagram

1. Invite a guest to share a ‘day in the life of’ in pictures. This can be a staff member, a customer, a supplier, etc. It’s a great way to add diversity to your account.
2. Decide on a branded hashtag and run a contest to encourage customers and followers to share  their favourite  thing about your company (ie a favourite product, your amazing logo, your community efforts, etc).
3. Use hashtags that are specific to certain products and events and ask your followers to use that hashtag when posting photos. This is a great way to build up a diverse selection of photos that you can use and share on Instagram and other social networks.
4. Make the most of weekly trends such as ‘Throw Back Thursday (#TBT or #ThrowBackThursday) and share photos from past events.
5. Create separate accounts for different products lines and services and appoint relevant staff members to manage those accounts- this is a great way to show the different personalities within your brand and business.

 

Youtube

1. Compose a weekly roundup to show interesting things that happened in the business that week (you can start by creating slideshows of photos, then ask staff to record videos that can be used to create a video compilation at the end of the week as you become more comfortable with using Youtube).
2. Have different company departments create their own videos. This can include tips & advice to get the most out of a product, how to care for products once purchased, etc.
3. Post video messages from various members of staff at all levels; a Q & A is a great format to use (for example, 5 quick questions such as What’s your favourite thing about the company?, Favourite product? Why do you love working here? And have some fun by asking some silly questions too!).

 

Having eye- catching images and videos can help build interest in your brand and create conversation around it. Using these three social media outlets in your online marketing efforts can open your brand and business up to a wider audience and help your business grow. Good luck and have fun!

 

 

Source article: Final Site Blog: Get Social in 60 Minutes (or Less)

 

Image Source: Spoke Consulting