(Newswire.net — January 9, 2015) Costa Mesa, CA — A trademark is a recognizable sign, design or expression which identifies an organization’s products or services as unique. For this reason, many businesses and organizations find that a trademark is an excellent way to increase their brand and long term value. Due to profitability and potential risk from trademark use, it is important that owners ensure their proper use. Costa Mesa based Norton Law Corporation offers some advice on how to handle another party’s misuse or violation of a trademark.
While trademark litigation is necessary at times, Norton Law Corporation as seen at http://nortonlawcorp.com/services/trademark-services/trademark-enforcement-litigation/ realizes that such action is often very expensive, and burdensome, to a smaller business on a limited budget. In order to save a client money and resolve an issue quickly, Norton Law Group recommends relatively easy solutions such as sending a demand letter to the party violating a trademark prior to commencing a lawsuit. Very often such an action all that is needed.
Once a trade mark is officially registered, it is vital to monitor it to prevent trademark infringement. Norton Law Corporation as seen at http://nortonlawcorp.com/services/trademark-services/trademark-monitoring/ helps clients avoid having their trademarks violated via the law firm’s monitoring and reporting program. Along with protecting the trademark holder against violation by other parties, trademark attorney Eric Norton ensures that the holder avoids any accidental misuse, helping avoid difficulties with the United States Trademark and Patent Office or USPTO.
Norton Law Corporation as seen at http://nortonlawcorp.com also offers advice on what business owners should invest in regarding trademarks. Owner Eric Norton strongly advises people to invest in a Trademark Registration Certificate. Other articles businesspeople should invest time and money on include articles from incorporation, employment documents and distributor contracts.
About Norton Law Corporation: Norton Law Corporation was founded on the idea that business people could enjoy friendly, professional legal services that are designed to meet their particular needs. Founder Eric Norton communicates with each client and tailors his legal assistance to individual business requirements, including trademark, copyright and incorporation services.
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Eric Norton
Norton Law Corporation