(Newswire.net — February 4, 2015) East Aurora, NY — It is not uncommon to see attorneys spending the majority of their marketing dollars on TV, radio and Yellow Pages ads despite the fact that, in the last decade, there have been major changes in where people spend their time and how they do their research for professionals and services.
Attorneys have failed to keep pace and many still operate their businesses as though it were 2005 instead of 2015, wasting precious ad dollars on ineffective methods. What’s more disconcerting is that these attorneys have no idea whether or not their costly marketing efforts are even successful because it’s impossible to measure them.
Paul Beauchemin, New York based digital marketing consultant and Founder of Digital Marketing Returns, will be hosting a free live Webinar on February 18, 2015 at 5:00 p.m. EST, where he will discuss with listeners the sources of traffic attorneys should focus on in the digital marketing age, the five mistakes attorneys make in online advertising, how to become more efficient in attorney marketing efforts and more.
Beauchemin finds that “attorneys don’t pay enough attention to certain basics of marketing, resulting in their wasting 80% of what they spend on advertising. As Peter Drucker said, ‘you can’t manage what you don’t measure’, and attorneys really fail in this aspect of marketing.”
There has never been a period in history where it has been more possible to really understand how marketing works and how to do it in the most cost-effective manner than right now. Being able to check the results of advertising efforts and have detailed reports on, for example, how many people visited a blog or opened a marketing email or clicked on a link or watched a video in that email, is essential to measure the success of advertising efforts which help one gain knowledge and improve future decision-making with respect to, and the performance of, marketing ad dollars.
Registration for the free live Webinar “Want to Advertise Like Warren Buffet? Learn 5 mistakes Attorneys make in their online advertising that deliver half the clients at twice the cost of the top tier firms” can be completed at Attorney Marketing Webinar.
About VerdadCara Inc.
VerdadCara Inc. is a US based marketing agency focused on digital marketing strategies that help Attorneys and Private Investigators. Operations include 48 Hour Local Leads for Google AdWords management, Digital Marketing Returns responsible for Search Engine Optimization, Facebook advertising, press releases and orchestrated referral systems and PI Profits for private investigators.