(Newswire.net — September 15, 2015) —It was proven many times that a powerful organic content marketing campaign will bring results and increase organic reach, mindshare, engagment and conversion. Search engines have changed their algorithms to stress the quality of content, in rewarding highly informative no advertorial content with high contextual keyword placement within the Search Engine Ranking Page (SERP).
There is one thing that remains really useful when it comes to capturing mind share and positioning your site well, and it is Content Marketing. As the definitions of Content Marketing may vary significantly, and can mean different things to different people, the way some people use it is not so good. Content Marketing is first of all about creating, publishing and sharing interesting information your customers are passionate about so they actually pay attention to you. In short, the purpose is to attract people with quality which will help you build your reputation as visibility of your brand.
Most of the great marketing campaigns will provide you heaps of good outside links. Blogs are the cornerstone of a good content marketing strategy. Personal blogs can already be considered a new literary genre. It is a chance for businesses to get closer to the people and more comprehensive to address them, appealing and more personal. Customers prefer to read corporate blogs if they can find useful information in them. If they like what they read, they might share it and reach other people as well. However, most of these people will not become your customers but you still need to build a relationship with them. So, people will unconsciously help your brand’s visibility by disseminating information about it.
Push Vs. Pull Marketing
There are two ways to reach customers on the Internet. One is to advertise the message which you “push” towards the user and the other is to “pull” the users to the sender. Pull marketing creates content that your target market wants to receive, while push marketing addresses its target group without their desire to receive them.
While in Pull Marketing situation is quite clear and pure as the recipient of content is in full control the entire process, the latter in Push Marketing raises the question of whether the recipient approves sent content in his direction. To obtain consent in order to avoid mobile spamming only provokes counter effects. In addition to the division of the push and pull of the campaign, we distinguish between two types of interactions with mobile marketing – based on a response to one or more of them. While campaigns based on only one answer are very simple and do not require heavy user involvement, campaigns with more (required) responses are far more complex to implement, but have a higher level of interactivity and can be successfully used for the construction and improvement relations with customers. Today, push marketing is slowly giving way to pull marketing as people are only interested in those things that can be beneficial to them. This is known as the Semantic Web, and is the future of Google search.
Social Networking Affects SEO
Although the rumor was that social networks do not really have a big impact on SEO, lately we can notice that it is in fact not true. Even though there are still no precise mechanisms by which to measure these impacts, the fact is that social networks and the time spent on have an impact.
Relationship is a Two-Way Street
Individuals in the media are essential for the fact they can write about your content as well, or they may distribute some of your content on their site. In either situation, you can succeed in getting your content seen by many people. Influencers can likewise be media individuals, though not always. For instance, somebody with a vast online networking traffic can be an influencer, regardless of the fact that they don’t have their own particular website or media webpage.
Pay attention to the activities of their customers when they are most active in a network to at that time published content. There are online services that perform such analysis, such as Tweriod for Twitter. Building your brand is not just about promoting your products and content. It is about communication. And you need to know how to start that communication. Be mindful not to exaggerate in promoting your own brand, you get one chance to make a first impression, undersell and overperform is the new mantra of Internet Marketing.
In the end, saying that Content Marketing and SEO have become almost inseparable is right as with good content you attract people to your site, who engage with your content, without major expense. Quality of the content produced translates into new volume control on the Internet
If we take a closer look at content managers, people who deal generally in creating and placing content online, and ask all of them what is necessary to make heir job easier the answer is the same, “a tool is needed to create content and broadcast it directly from your site”. In response Newswire built a WordPress Plugin that does exactly that.
On first look, the Newswire PressRoom WordPress Plugin is perfect as it has many tools and significantly speeds up the process of creating content,as well as the most important thing which is creating various interactive visual elements. This plug in will shorthen the time and expenses of placing the content as it has all the possible elements in one place as well as some new features. Here are some things we can do with Pressroom by Newswire:
1. Increase the visibilty of our web site within search engines;
2. Drive more direct contextual traffict to engage with your content;
3. Broadcast directly from your WordPress site through Newswire’s Distribution
So Pressroom enables us to create our own press room on a specified web site in which we can modify the content the way we see fit. It provides you with additional benefits like: unlimited acces to fonts and styles, unlimited number of textures, change of font, color, size of the header and the footer and the background. We have a complete control of the content, with the ability to visually modify it the way we want to.
It is possible to download Pressroom in the form of widget you could attach to the site as it has 8 different themes that enable you to post differently. And the most attractive feature is that no matter which interface we choose, there is no problem with site’s appearance as they do not effect the way the site looks.
What other benefits are there? You can add quotations, slide shows, embed videos, Google Maps, or anyother iFrame both directly in the article as well as the schema of the article page.
What really makes this useful is the phenomenal slider. I always had troubles with creating slide shows since there is a ton of different plug ins that change the way my WordPress blog looks. However Pressroom has an amazing part related to slide shows images which enables easy download and store of large pictures, so ou can speed up the process of uploading with the lastest changes in the article just the way you always wanted it to be.
Content marketing is the future with distribution and content controls at your side, the nexus between engagement and conversion is at your command.