Daniel Millsback Discusses Marketing Trends for 2016

(Newswire.net — February 9, 2016) Huntington Beach, CA — As a noted professional in the marketing industry, Daniel Millsback studies the field for emerging trends. Several marketing trends have caught his attention, and these are expected to dominate the marketing industry in 2016. Daniel has been at the cutting edge of vertical marketing strategies for over ten years; in that time, he has played a vital role in developing some of the effective marketing tactics other professionals take for granted. Perhaps the most exciting trend for 2016 is the increasing role of social media advertising. “Online marketing is expected to surpass expenditures for the television market this year,” says Daniel. “Industry analysts have projected as much as 14% increases in marketing on social media platforms like YouTube and Twitter.” To learn more about Daniel, visit http://danielmillsback.blogspot.com/.

The face of advertising and marketing promotions is ever-changing, as industry professionals seek to attract new markets using new tools when they become available. One of the new tools available is Facebook’s Messenger for Business, which is expected to facilitate communication between business users in a way never seen before. With over 700 million potential users in Facebook, this tool may revolutionize B2B interaction in 2016 as it is adopted.  

Another tool growing in popularity by digital marketers is the podcast. While podcasts have been in existence for several years, savvy marketers have seen that their popularity has not dwindled one bit; in fact, Daniel has seen increased interest in this tool over the past year. “Podcasts continue to demonstrate relevance in bringing together like-minded, attentive audiences,” he says. “Marketers can use this tool to deliver powerful messages to large groups at once.” Pay-per-click, or PPC, marketing is another tool that continues to hold substantial value for marketers. Once considered a dying strategy, PPC has been revolutionized with a more personalized, targeted focus for 2016. Advertising tailored directly to specific audiences can offer impressive conversion rates for businesses that take advantage of this tool.

The rise in mobile marketing should come as no surprise to marketing professionals and consumers alike. In 2016, promotional strategies will continue to expand into the mobile device world, offering these consumers unrivaled ways of connecting with businesses.  “The mobile revolution started about 2012 or so,” says Daniel. “Every year, the potential for this marketing arena grows by leaps and bounds, and marketers need to incorporate mobile advertising into their overall campaign strategies.”  To learn more about Daniel and his expertise in the marketing field, visit https://danielmillsback.wordpress.com/2016/02/05/10-online-marketing-trends-to-expect-in-2016/.