New Online Marketing Medium Now Available In The UK

(Newswire.net — February 16, 2016) Perth, Perthshire, Scotland –A local online marketing firm is now able to offer the latest online advertising medium to businesses in Britain. PBMC Ltd., an established online marketing firm in Perth, Scotland has agreed to a partnership with Business Oxygen Group to offer Real Time Bidding to businesses in the UK. New to the UK, this service allows advertisers to target users by selecting the demographics, psychographics and geographics of the desired audience they want to reach. The system then goes out to find the ad networks that match the criteria and buys online banner ads that match that criteria. When the matches are found, the ads show up on the webpages and documents any impressions as well as any clicks that trigger a successful placement or action.

“This all happens in a fraction of a second for these banner ads,” said Chris Ormiston, Founder and Managing Partner of Business Oxygen Group. “After an impression or click happens, it is reported and counted up by the system. This allows you to immediately see the effectiveness of your campaign in real time. This whole process happens thousands of times a day by negotiating and buying ads automatically for you.”

“You get unprecedented control over your audience and the message they receive during the internet experience,” said Alan Robbie, Business Development Director for Positive Brand Marketing and Consulting Ltd.

According to Ormiston it is much cheaper and more effective than purchasing ads directly from the individual websites.

 “This data allows businesses to target consumers directly instead of buying space in individual websites because our system will segment the type of person who is viewing the ad and show it to them because they fit your targeting criteria where another does not meet your criterion and the ad is not shown to them,” Ormiston said.

This also allows the business to adjust their campaign in real-time. If it is not delivering the results they are looking for, they can update their creative and modify the audience criteria. “This allows to show your ads to your specific audience infinitely faster and more effectively than any other advertising method,” Robbie said.