(Newswire.net — April 13, 2016) — Football icon Cristiano Ronaldo has been linked with plenty of brands over his illustrious sporting career, but his latest representation deal is one that may surprise people. If you are used to seeing CR7 on posters for sports clothing brands, fitness related products, or fashion labels, then it may seem out of the ordinary that he has recently become an ambassador for financial online trading platform XTrade.com. While the link between the four time golden boot winner and the world’s number one CFD trading app may not be as obvious as the link between Ronaldo and training attire or football video games, there are lots of good reasons why he is the perfect spokesman to help this brand reach a wider audience.
Why Cristiano Ronaldo Broadens XTrade’s Reach
Ronaldo is certainly a celebrity with broad appeal. Football fans and celebrity watchers love him for his talent on the pitch and his glamorous lifestyle, young people who dream of sporting success look up to him, and his good looks have also won him a significant fan base as a sex symbol and fashion icon. He is respected and admired in his own industry, and has won countless awards and accolades. This in itself makes him a great brand ambassador for XTrade, whose brand, and the concept of CFD trading in itself, could be limited in reach only to people who are already interested in and involved with investment without a visible celebrity representing them. XTrade believe their platform, which is heavily supported and available in 38 languages, is a great option for people who are new to CFD trading, and this campaign with Ronaldo may well inspire a much wider audience to start experimenting with their mobile app.
Drive and Success
Another reason why XTrade may have chosen one of the world’s most successful sports stars as an ambassador is the mental link between top athletes, and concepts like drive, practice, motivation and winning. These are also concepts that are relevant to financial trading online, with successful traders seen as competitive people with the drive to win. The slogan being used in XTrade’s Ronaldo images is ‘Play like a legend, trade like one’, which really hammers home the idea that success in trading is much like success in sports.
Wealth
Of course, a final reason why CR7 is a fantastic choice as a representative for a financial trading company is the fact that footballers at the peak of their careers are universally known to pull in huge salaries and are able to afford the dream lifestyle with the fast cars, beautiful women, and exotic travel. While CFD trading online will not make every XTrade customer a millionaire like Ronaldo, every trader’s goal is to increase wealth, and so having a brand ambassador we all know to have a luxurious, affluent lifestyle very much fits.
It will be interesting to see the impact Ronaldo’s association with XTrade is going to have on the brand and its audience!