Blue Calypso, Inc. Offers Mobile Retail Solutions

(Newswire.net — September 30, 2016) Richardson, Texas — Smartphone devices have revolutionized the way consumers make purchase decisions, and many companies have already created their own mobile marketing solutions to satisfy the growing needs of these customers. Leading the way is Blue Calypso, who has created patented innovative solutions helping consumers make better, more informed purchase decisions.

Blue Calypso was founded in 2009 by Andrew Levi, a reputable entrepreneur who has launched and sold several companies. Also the Chief Executive Officer and Chief Technology Officer of the firm, Andrew is the founder and former CEO of Dallas-based provider of mid-market ERP solutions, ‘Aztec Systems, Inc.’. Andrew works with his experienced and skilled management team to deliver products that help all varieties of B2C companies engage consumers and generate sales in-store and allow them to stay engaged out-of-store as well.

According to Blue Calypso, 82% of customers now turn to their devices to make purchase decisions in-aisle and about 50% of millennials have downloaded a mobile shopping app. Mobile coupons also get 10 times higher redemption rates than printed coupons. All this information supports the fact that the consumer shopping experience is now heavily reliant on mobile shopping apps and solutions. Understanding this, Blue Calypso has created POPTrak™ and KIOSentrix®, solutions that use their patented cloud-based platform to elevate the consumer shopping experience through an engaging in-store mobile immersion. These solutions also capture real-time shopper behavioral analytics for brands and retailers.

KIOSentrix® is a one-of-a-kind powerful cloud-based mobile marketing platform. It allows manufacturers and retailers to build direct relationships with their customers by offering them the ability to deliver compelling mobile campaigns and experiences to their customers in the right place and at the right time, therefore generating more visits and bigger purchases.  It also allows marketers to deliver highly relevant product information and encourage brand loyalty and sharing. It also enables them to communicate with shoppers post-visit, and gives them the ability to analyze campaign performance in real time.

POPTrak™, on the other hand, delivers full-lifecycle display and point-of-purchase materials tracking via the company’s very own mobile engagement platform. Starting with a text message activation, or a scan of a QR code or NFC chip, the solution’s workflow will guide any company’s installation team through the process of receiving materials, deployment, video setup training, and the validation of successful deployment utilizing mobile pictures and video. It will allow marketers to validate actual store locations, deliver display setup instructions, confirm proper display setup via photos or video, send display retirement notifications, and engage store customers for on-going display validation. Just like KIOSentrix®, POPTrak™ provides detailed analytics to monitor campaign performance in real time.

Every retailer and every brand is a candidate for at least one of their two solutions. And while they work mainly with retailers and brands, their mobile solutions have also been used by sports stadiums, theaters, and auto dealerships. To learn more, visit http://bluecalypso.com.