(Newswire.net — November 10, 2016) — If your business doesn’t have an online presence, then a serious rethink about your marketing strategy is necessary.
Why? Very simple: the world now lives on the internet.
The internet has become an integral part of people’s daily living. Most people in the world now have access to the internet, which has quickly become more of a necessity than luxury.
With the amount of people now with access to the internet, companies, brands and organizations have made moves to appeal to people via this same revolutionary medium. The internet is now the new cool for finding potential customers.
You may ask, how do these companies achieve their goal of presenting their brands to this massive amount of potential customers?
Of the many ways available, one of them is social media.
Most internet users usually have some sort of online presence, especially in the form of accounts on social media sites, like Instagram. Knowing this, brands, while looking to tap into the massive potential of the internet, now know where to go in search of their potential customers.
With the endless possibilities social media offers, how do you effectively go about promoting your own brand on a platform like Instagram, which according to Entrepreneur, has over 500 million users?
1. Create Your Audience
It’s impossible to promote your brand if you haven’t found your potential customers yet. Out of the many Instagram users, you will need to find people who are interested in what your brand offers. If you’re just starting out, this may be one heck of a job for you.
Therefore, to speed things up, you can employ the services of professionals who have been around for a while and know their way around. You can also use Instagram marketing tools that will help you to find your perfect followers.
2. Engage Your Audience
Now that you have your own audience, you need to show them what you’ve got to offer. You however can’t just shove your brand or product in their faces. You need to present your brand to them in interesting ways that they won’t easily forget. By doing this, you will make your brand’s Instagram account a customer’s favorite – one to always look out for.
To engage your audience, you can decide to start a story or contest, or a conversation between you and your audience using hashtags. According to FoxNews, 70 percent of Instagram users have participated in at least one contest that used a hashtag. Remember, engaging your audience is a two-way thing. You need to come up with the incredible stuff and also respond to the reactions of your audience.
3. Reach Out to the Influencers
Another efficient way to promote your brand on Instagram is leveraging on the power of influencers.
An influencer on Instagram is someone who has power, reach and authority among their followers, according to Forbes. Most brands use this technique very often as it is one of the most potent ways of spreading the word about your brand/product.
What they do is get in touch with a popular figure that already has a massive following and make this celebrity/influencer use their product. This popular figure makes a post of himself/herself using the product, thus reaching out to the massive fan base and promoting the product/brand.
Of course there are many other ways through which you can effectively promote your brand on Instagram. So many people use different approaches.
This post has however just covered some of the basic things you can do to publicize your brand. So, go ahead, use these tips and simply watch your brand gradually grow massively online.