(Newswire.net — January 5, 2017) — Over recent years, undoubtedly the most important market trend has been the demand for convenience. This method of purchasing products and services now shapes the way in which goods are manufactured, as well as digital marketing and the business model itself. Customers today are constantly on the move, and as a result are increasingly utilizing mobile devices in order to locate information regarding companies and products. This is just one of the reasons as to why mobile apps have never been so important, with customers able to have information at their fingertips, often playing the deciding role in a purchasing decision.
For customers today, if you are looking into purchasing an item for everyday use or a service from a any number of markets, the chances are that there is an online platform for you to buy from. Whilst already established businesses may have received a helping hand in getting one over on their closest competitors, new start-ups or struggling companies now have the chance to reach the masses through a strong digital presence.
Whatever market your business is in, a mobile app can help to both attract and retain customers, with large percentages of people now searching for products online as a starting point in the purchasing process. Nowadays there is an app for virtually everything, and as a result, it comes as little surprise that the app industry is projected to be worth a staggering $77 billion by the end of 2017 by Entrepreneur Magazine. Such apps are certainly changing the landscape of a whole host of markets, with companies across the globe having to adapt to such a revolution in order to avoid being left behind.
Online companies are certainly reaping the rewards of making such adjustments, with the likes of Amazon, Facebook and Google all unsurprisingly at the top of the pile. However, app based companies are more than making their mark, and although the gaming industry has perhaps benefited the most from the substantial growth in this format, markets such as food, transport and accommodation are also thriving. With the now world-renowned Uber having kicked off proceedings in San Francisco back in 2011, a whole host of entrepreneurs have tried to mimic their business model. Uber run an app allowing passengers to locate a ride, receiving a commission of up to 20% of the price in the process. With an estimated worth of $63 billion, it is hardly surprising that others are looking to get in on the action.
In the food industry, the likes of GrubHub in the US and Hungryhouse in the UK have benefited from an ever-increasing demand for home food delivery. With over 10,000 restaurant partners for users to select from, the convenience of having your favourite delicacies delivered to your front door is just another example of the changing face of business. Airbnb is another prime example of such accessibility, with users able to find the perfect style of accommodation in their chosen location, designed specifically to meet the needs of millions of people across the globe. With the cost of the accommodation set by the property owner, Airbnb will receive a percentage of a deal, with their brand now having become synonymous with the travel industry.