Avalon NJ Business Websites Ranked and Graded on Design

(Newswire.net — June 30, 2017) Mays Landing, NJ — Leading South Jersey web design and digital media agency, DotCom Global Media, conducted an in-depth analysis on websites for businesses, organizations, and associations located in Avalon, NJ. This information was intended to serve as a resource for business owners and web designers looking to create or redesign a website for a business located in Avalon, NJ.

Avalon NJ is a very rich area of southern New Jersey. While the estimated median household income in the state is $70k, Avalon’s is $90k. The houses are beautiful, and the businesses are thriving thanks to loyal patronage and summer visitors. Avalon is a small town with a population of only 1,283 residents. The average age of residents according to Avalon NJ city data is 62 years, and 96.9% of Avalon’s residents are Caucasian, so this town is seemingly an attractive place for white Baby Boomers to own a home as they are approaching retirement. The crime rate is very low in Avalon. Businesses in Avalon consist of locally caught seafood restaurants, clothing stores, entertainment, and family attractions. There is a strong presence of visitors during the summer months, whereas the off-season is much less bustling – not unlike the other beach towns in New Jersey.

While the businesses themselves in Avalon are all around impressive, their online presence is a different story. A number of local business websites were evaluated, ranked, and graded for their website design and onsite marketing efforts in a recent study of the Best/Worst Avalon NJ Business Websites. Based on the results of this study, the local websites are a poor representation of Avalon’s current business environment. Most of these businesses websites are seriously underperforming. What this means in the big picture is that these companies are operating on borrowed time. As technology continues to expand and algorithms adapt, business websites must respond in order to compete for attention online and targeted traffic.

Three websites were named as the best across this town. Many others were grouped together as “high potential,” or were added to the dreaded list of the worst websites across town. The findings were based on a thorough analysis of each website, using a methodical evaluation process.

Here is a list of all websites evaluated for this town. Grades and comments were published on the article, which is on the web design blog. (link above)

1. Kohler’s Bakery

2. Anjali Power Yoga

3. Icona Golden Inn

4. Hassis Mens Shop

5. Concord Suites

6. Lewis Purdy Real Estate

7. Oceanside Seafood

8. Tonio’s

9. Preppy Palm

10. Sundae Best

11. James C. Otton Real Estate

12. Avalon Hodge Podge

13. Spa Avalon

14. The Diving Horse

15. Sealark Bed and Breakfast

16. Fusion Salon

17. Bobby Dee’s Rock’n Chair

18.  Buccaneer Ice Cream and Candies

19.  Pirate Island Golf

20.  Go Fish Mini Golf

This comprehensive study is one in a series of location-specific published works. The complete NJ Website Design series provides applicable insight for business owners in towns throughout New Jersey. The website designers and content managers who contributed to this study provided comprehensive notes for each featured business.

This study was conducted by the team of experts at DotCom Global Media, an established company that specializes in the field of website design and digital marketing. This company has been active for over twenty years and is widely recognized as an authority in digital media.

DotCom CEO, Sam Natello, states there are many features that make website design great and effective. Top scores go to beautiful websites that have useful information and are doing the types of things that make them attractive to Google, while also providing a positive user experience.

“We have incredible businesses here in New Jersey,” said owner Sam Natello, joined by his wife and business partner, Anna. The husband and wife team lead a staff of web designers, content writers, and social media managers from their office in Mays Landing, New Jersey.

Sam expressed concern with the reality that this study has helped bring to light. “I was shocked and disappointed by the number of poor websites that we found. Some great restaurants and really cool shops have a terrible online presence. I’m surprised they are hanging on today,” Sam continued.

Outdated websites are very bad for business, whether or not the business sells products or services online. Not only will a poor website design have a negative impact on online traffic, but it will also impact foot traffic. The less compelling and user friendly your website is, the less visitors you will see coming through your doors. Pre-purchase activity is done via smartphone at least half of the time. Many are searching en route to determine where they will go for the products or services they’re in the market for. 

The employee who is spearheading the NJ website design study has a message for business owners. Rhapsody Hahn-Chaney, a content manager at DotCom Global Media and the owner of an e-commerce clothing company, knows firsthand how important the Internet is for business.

“Your business website is either helping you reach your sales goals, or it’s hurting you. There is no neutral,” Rhapsody says. “Search traffic data shows that people are checking online before visiting a new place or making a purchase. Your first impression is made when they find you online, or if they don’t find you at all. Even if you’re a one location, brick-and-mortar store, pay close attention to your online presence.”