Retail MBA Launches Retail Webinar Series on Selling

(Newswire.net — November 4, 2017) San Francisco , CA — Each webinar will cover everything a company needs to know on how to get products into stores such as Wal-Mart, Best Buy, Home Depot, Nordstrom, etc.

Retail MBA was founded by Karen Waksman, a former manufacturer representative who has tailored the webinar series to product companies that wish to sell into large retail chains. From her experience working as a manufacturer representative, selling products to retail buyers, Waksman has compiled her proven time-tested sales strategies to create her core Retail MBA Training Program and this webinar series (amongst other products and services she provides).

Now, several years after the release of her core training program called Retail MBA, Waksman has now expanded her educational services with a webinar series. Each month, a new webinar will be released. Each webinar will give detailed strategies targeted towards a specific chain store retailer. Attendees will also receive access to a list of buyer’s direct contact information at that particular retailer so they can reach out in the most effective way in a fraction of the time.

So far, Waksman has created webinars for selling products to Wal-Mart, Kroger Stores, Bed Bath & Beyond, Best Buy, Target, Costco Wholesale and The Home Depot. In each webinar, Waksman walks through the process of how chain store buyers make buying decisions for that particular retailer, what makes their buyers more likely to buy, how that retailer is different from other chain stores, tips on what not to do when approaching the buyers, and how to structure a new product pitch. Furthermore, all webinar attendees receive a list of buyer’s direct contact information for that particular retailer and extensive training on how to pitch retailers appropriately.

“The reason I decided to create this Retail MBA Webinar Series is because I have taught product companies across the globe on the subject of selling to retailers and one of the questions that comes up all the time is, ‘How do I get my products into a specific retailer,” said Waksman.

Waksman realized some brand owners may want training targeted at a specific retail chain store, such as Wal-Mart or Bed Bath & Beyond. From this thought came the inspiration to create a monthly webinar series that will go into detail for each large retailer.

Brands who are interested, can sign up for the Monthly Webinar Program on the Retail MBA website.

Each month, subscribers will be given access to a new live training where Waksman will cover the details of selling to Wal-Mart as well as other chain stores. The webinar will be hosted online.

Interested brand owners can find more information about time and date of each webinar on the Retail MBA website or they can receive access to the previous recordings as well. For those who can’t make the live webinar trainings, a recording of the webinar will be emailed out afterwards to participants.