(Newswire.net — December 2, 2017) — If you’ve paid attention to headlines recently or spent more than five seconds on your Facebook feed, chances are you’ve been hit with news about the current crytocurrency boom.
With Bitcoin currently spiking around $10,000 from $4,000 a share just a few months ago, jaws are dropping as the public at large tries to wrap their head around these underground investments. Meanwhile, smaller cryptos such as Ethereum are hitting record highs, signaling a sort of “now or never” moment for people looking to get in on the ground floor.
Endlessly hyped but not always totally understood, the crypto craze has opened a massive window of opportunities for marketers who do have skin in the game. Even if these currencies do indeed represent a bubble, there’s still plenty of time for savvy marketers to turn their know-how into serious coin with a bit of creativity.
Below we’ve outlined what fans of crypto can do to turn their knowledge into business sooner rather than later.
Educate The Masses
For starters, people are looking for education and peace of mind when it comes to investing, plain and simple. If you know enough about cryptocurrencies to tap into the pain points and concerns of the public, you have the opportunity to grow a massive following.
Bear in mind that people’s interest in crypto comes from a combination of feeling like an exclusive insider while also bucking traditional investment trends. Blogs and Facebook groups dedicated to cryptocurrencies are popping up left and right, signaling opportunities to create gateway and members-only content that bloggers could charge a pretty penny for.
Likewise, creating educational marketing materials such as premium quality explainer videos to tell a story and compel people to listen to you. The more perceived expertise you have, the better.
Create a Crypto Lead Magnet
Furthermore, online courses and ebooks are incredibly popular right now and people are willing to “pay to play” in the crypto space. With Bitcoin becoming so expensive with a seemingly unknown ceiling, those interested are seeking “premium” education to get ahead of the competition. Given how crowded the space already is, having such materials ready in addition to a blog can help you stand out as well.
Get Social
With news of Bitcoin and its ilk dominating the blogosphere, news headlines and world of social media, tweeting and commenting on recent news represents a great way to get more eyes on your business. From news articles to top tweets and trending topics, having an opinion will serve you will versus sitting on the sidelines and saying now. Staying on top of trends requires some legwork on your part, but again signals yourself as an authority in the space.
Beware of the Bubble
As a quick caveat, don’t make the mistake of over-hyping your knowledge or predicting trends that you can’t exactly wrap your head around.
Regardless of how optimistic you are about crypto, there’s no denying for a potential for a bubble. It’s best to tread lightly versus have egg on your face in case such investments do go south. That said, promoting yourself as a big player in the cryptosphere now is better than playing the waiting game.
We can only speculate on what might happen next with Bitcoin and other cryptocurrencies, but there’s no denying the potential for marketers to stake their claim in the space. Whether these investments rise or fall, more and more potential investors are looking to educate themselves. Ask yourself: what can you teach them?