AUX, a global manufacturer of residential HVAC systems, has entered the U.S. market through its newly established subsidiary, AUX AIR USA. The expansion marks a significant move for the global player, which operates in over 100 countries and has built a reputation for its focus on innovation and affordability.
AUX’s entry into the United States comes as the HVAC industry faces growing demand for energy-efficient and sustainable solutions. The company’s U.S. headquarters in South Plainfield, New Jersey, will serve as its base of operations as it builds a presence in the country.
“This expansion is a natural next step in AUX’s strategy to bring advanced HVAC solutions to markets that demand high performance and quality at a competitive price point,” said Matt Lacey, AUX’s Vice President of East Coast Sales. “Early reception has been positive, indicating a strong need in the U.S. for the next level of cooling innovation with superior technology and simple installation.”
The U.S. HVAC market has seen steady growth in recent years as regions face record-high temperatures. This trend is expected to continue, with market analysts projecting steady expansion over the next decade. Increasing adoption of energy-efficient systems, combined with government incentives for sustainable technologies, has bolstered demand for new and innovative HVAC solutions.
Despite its growth, the HVAC industry faces challenges, including a shortage of skilled labor and rising costs associated with installation and maintenance. AUX’s expansion is positioned to address some of these pain points with its product offerings, which include mini-split systems designed for simplified, single-person installation. The company says that this feature could help reduce labor costs.
AUX’s initial product lineup for the U.S. market includes systems that feature voice-controlled interfaces and advanced engineering. These features reflect growing consumer interest in integrating smart home technologies with heating and cooling systems. The company has also announced plans to release additional products in 2025, including central air systems and an air-to-water solution.
These innovations align with broader industry trends, where efficiency and environmental sustainability are becoming key differentiators. By focusing on these areas, AUX is positioning itself as a forward-thinking player in the evolving market.
In addition to its product offerings, AUX is investing in building a strong service infrastructure. Dedicated local technical support teams are being developed to assist contractors and distributors with installation and maintenance. This emphasis on service could help the company build trust and credibility with U.S. customers, a crucial factor for international brands entering a competitive market. AUX also plans to expand its U.S. workforce throughout 2025.
The U.S. HVAC industry is undergoing significant transformation as consumer preferences evolve. Products that prioritize energy efficiency, ease of use, and affordability are increasingly favored by both homeowners and businesses. As a result, the market is seeing a shift toward solutions that integrate advanced technology while addressing practical challenges such as labor shortages and high costs.
AUX’s expansion into this space comes at a time when innovation and sustainability are driving purchasing decisions. With federal incentives encouraging energy-efficient upgrades and a heightened focus on indoor air quality, companies that can offer reliable, eco-friendly solutions are well-positioned to capture market share.
Looking ahead, AUX has outlined ambitious plans to expand its operations in the United States. In addition to growing its workforce throughout 2025, the company has expressed interest in establishing a manufacturing facility in North America. Local production could help AUX reduce supply chain complexities and align with increasing consumer preference for domestically sourced products.
AUX’s move also reflects a broader trend of international HVAC manufacturers seeking opportunities in the U.S., which is one of the largest markets for cooling systems globally. By leveraging its experience in other regions, AUX is aiming to tailor its offerings to meet the specific needs of U.S. consumers and contractors.
AUX’s entry signals a potential shift in the HVAC landscape. Its focus on delivering accessible, high-performance systems with an emphasis on sustainability and innovation reflects current industry demands.
AUX will be closely watched by industry observers as it grows in the evolving U.S. HVAC market. Its ability to adapt to local demands and deliver on its promises of innovation and affordability could mark a pivotal moment for the industry.